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Building a Growth Culture in Your Firm

Building a Growth Culture in Your Firm

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Episode 225 of The Unique CPA features Amy Franko, the author of the Amazon Bestseller The Modern Seller and a leading expert in sales strategy for professional services. Though covering a broad range of topics, Randy dives deep with Amy into the challenges and opportunities accounting firms face when building a strong sales and growth culture, noting that sales is often an afterthought in the profession, and how this can stunt the growth potential of firms from the very start. They look at the impact of private equity and mergers and how to approach them as a likely long-term fixture in the accounting space. Amy also stresses the importance of energizing your team through skill development and positive firm culture, sharing actionable insights on compensation, training, and leadership, as well as her own journey of staying motivated and evolving in her career.

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