Today I am joined by Lauren Stephens! Lauren is the Co-Founder and CEO of Dudley Stephens, a sustainable fashion brand she launched in 2015 alongside her sister, Kaki McGrath, and their mother, Bonnie Dudley. Drawing from her background in fashion and beauty public relations with brands like Gucci, Calvin Klein, L'Oréal, and Lancôme, Lauren envisioned a line of elevated everyday essentials crafted from recycled materials. Under Lauren's leadership, Dudley Stephens has transformed from a family side hustle into a multimillion-dollar enterprise with a cult following. The brand is renowned for its signature fleece turtlenecks and commitment to sustainability, having repurposed over seven million plastic bottles through its innovative use of recycled fabrics. Beyond her executive role, where she oversees design, Lauren serves as the creative force behind the brand's social media, editorial content and marketing strategies. She also co-hosts the podcast "Two Sisters in Business," where she shares insights into entrepreneurship and sustainable fashion.

A native of Darien, Connecticut, now living in Greenwich, Lauren balances her professional endeavors with family life, often sharing glimpses of both on her Instagram @laurendudleystephens.

Lauren and I talked about her career in luxury fashion PR, starting a family business, how she forecasts demand, customer retention vs. customer acquisition, the iconic Dudley Stephens' turtleneck, her new podcast, and so much more!

Lauren's Instagram

Dudley Stephens Instagram

Dudley Stephens Website

Bundles of Joy

Two Sisters in Business