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Building a Business (and a Community) from the Ground Up with Samantha Perry

Building a Business (and a Community) from the Ground Up with Samantha Perry

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In this episode of Social Goals, Kat sits down with Samantha Perry—multi-passionate entrepreneur and founder of Samantha Ann & Co.—to talk about how she built not one, but three thriving businesses rooted in authenticity, creativity, and community.

From humble beginnings making DIY pallet signs to running a bustling home décor storefront, a stunning wedding venue, and a home styling service, Sam opens up about the hustle, the pivotal leap to full-time entrepreneurship, and the power of social media in growing a brand that feels like home. Whether you're building a business or a brand online, Sam’s insight into community-building and content strategy is packed with lessons for any small biz owner.

Key Takeaways:

  • How Samantha transitioned from side hustle to full-time entrepreneurship
  • Why community-building was the key to her growth
  • The realities (and wins) of managing three businesses at once
  • How she uses Instagram to drive real foot traffic to her storefront
  • Her behind-the-scenes approach to showing up on social media without burning out

Connect with Samantha:

  • Instagram: @samanthaandco
  • Wedding Venue: @pondview.estates
  • Website: www.samanthaannandco.com

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