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Building a Brand That Lasts

Building a Brand That Lasts

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This week on The goop Podcast, Gwyneth sits down with Emily Hickey—founder of the growth agency Chief Detective—to talk about what makes a brand unforgettable. They unpack the difference between a business and a brand, why reconnecting with your “why” can unlock your next phase of growth, and how great storytelling builds lasting value. Whether you're building something of your own or simply looking for fresh perspective, this episode is a deep dive into clarity, creative conviction, and building something that truly resonates. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.