Shifting from tech to tailored marketing, this episode’s guest proves that strategy-first thinking can redefine how agencies serve their clients. In this episode, host Cal Wilder sits down with Xhulio Jamaku, Co-Founder of Rootless Agency and former full-stack software engineer, to unpack what it means to build a customer-centric agency from the ground up.

Xhulio shares how Rootless Agency prioritizes strategic consultation over standard service delivery- focusing on solutions customized to each client’s needs. He explains how the agency leverages partnerships for specialized services, offers transparent fixed pricing, and intentionally phases out traditional project-based quotes to foster trust. The conversation also explores how Xhulio navigates niche markets, scales through networking, and builds community through Rootless Social, a platform connecting entrepreneurs without industry ties.

Whether you're rethinking your pricing model, exploring new ways to build client trust, or fostering authentic community, Xhulio’s story delivers valuable lessons for agency leaders building with intention.

Takeaways:

• Lead with strategy, not just services, to deliver real value to clients
• Use transparent, fixed pricing to build trust and reduce friction
• Partner for specialized services to scale without stretching your core team
• Focus on relationship-driven growth- strategic networking can outperform paid lead gen

Connect with Xhulio:

• LinkedIn: https://www.linkedin.com/in/xhulio-jamaku-792642112/
• Rootless Agency: https://rootlessagency.com/
• Rootless Social: https://www.rootless.com/
• Xhulio Cooks: https://xhuliocooks.com/

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