
Building Lasting Relationships in Business
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About this listen
The Episode explains the importance of customer loyalty in business and how a company can build lasting relationships by consistently showing courtesy to their customers. It emphasizes that customer loyalty is more than just repeated purchases, as it reflects a deeper trust and emotional connection with a brand. The document goes on to explain how courtesy, which goes beyond mere politeness, can foster a positive mindset in customers, leading to increased retention, a stronger brand image, and a higher lifetime value. It highlights the importance of empathy, prompt communication, and personalized experiences in building customer loyalty through courtesy.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.