In this episode, we sit down with Jeff Gardner, co-founder of Bucked Up, a thriving supplement company. Jeff shares his journey from humble beginnings on a farm to building a multimillion-dollar business empire. The conversation explores the origins and growth of Bucked Up, highlighting how Jeff and his brother capitalized on market opportunities to expand their product line.

We delve into Jeff's real estate ventures, discussing strategies for maximizing returns and the importance of long-term investments. The episode also covers the significance of quick decision-making in business, balancing entrepreneurship with family life, and the rewarding experiences of coaching youth sports. Packed with insights and personal stories, this episode offers valuable lessons for aspiring entrepreneurs.

Chapters:

0:00 Intro: Guest Jeff Gardner of Bucked Up supplements

5:16 Transitioning from sales to lead generation business

9:07 Discovering deer antler spray opportunity

13:32 Developing best-tasting pre-workout supplements

19:23 Rapid growth to $300 million in annual sales

25:38 Importance of hiring the right team members

32:11 Partnering with celebrity athletes like Conor McGregor

44:42 Learning from other businesses and industries

50:54 Balancing work and family life as an entrepreneur

56:35 Coaching daughter's soccer team as fulfilling experience

1:04:48 Taking quick action on business opportunities

1:10:20 Question on exiting vs holding companies/properties

1:13:20 Final question for next podcast guest