“But I’ve already spent so much time and energy on this…”

Ever found yourself stuck in something—whether it’s a career, a relationship, or even a client—because it felt too late to walk away?

That’s the sunk cost fallacy talking. And it might be holding you back from the career (and life!) you actually want.

On this episode of the Build Your Copywriting Business podcast, we’re breaking down why we cling to paths that aren’t working for us.

If you’ve struggled with the difference between giving up or letting go to move forward, this is for you.

Feeling that gut pull that something’s not right? This is your permission slip to trust it.

Remember: past you doesn’t get to run the show for present and future you anymore.

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Mentioned in the Episode

• Ep. 214: Replacing a Corporate Job Salary with a 6-Figure Copywriting Business – Tori’s Story
• Ep. 218: Copywriting Opens Doors to Career Opportunities – Sunny’s Story
• Ep. 229: Changing a Habit? Here’s the Cycle You’re Going Through

Related Links

• Ep. 175: Career Resolutions to Make Right Now
• Ep. 223: If Not Now, When? A Deep Dive Into Decision Making
• Ep. 186: Are You Stuck in an Employee Mindset?

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She left her hairstylist job one day … and landed an agency copywriting role the next.

Her portfolio when she landed the job? 100% spec ads.

She’s never stepped foot in an office.

And right now? She’s working remotely from Morocco, contracting with agencies around the world.

To say we’re in awe of Katherine’s path is an understatement.

After more than a decade behind the chair, she knew it was time to make the emotional decision to move on. And if you’re feeling that same pull—even if you love your current career—Katherine’s story is one you need to hear.

Katherine was kind enough to spend some time sharing her story on the Build Your Copywriting Business podcast, including the strategies that helped launch her copywriting career.

As someone who loved her job, she’s offering deep insight into how she knew it was the right time to make a change.

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Mentioned in the Episode

• Ep. 100: Take Advantage of the Digital Nomad Lifestyle
• Portfolio Examples That Wow Clients
• Break Into New Copywriting Industries Using Spec Ads

Related Links

• Ep. 232: From Copywriter to Product Marketer (And Homeowner in Spain!) – Alba’s Story
• BONUS – Laser Coaching: How Can I Work Remotely from Anywhere in the World?

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You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client…

…Or are you?

In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.”

Think: a mini checklist—but not your typical copyediting or proofreading list.

We’re talking strategy and specific copy tweaks that will make your message stronger (and, ultimately, work better!).

These are the questions we run through every single time before handing off copy to a client—and after this episode, you’ll have them in your toolkit, too.

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Mentioned in the Episode

• What Your Headlines Are Missing
• What’s a CTA or Call to Action?
• How to Write a Sales Page That’ll Make Your Client Ecstatic
• Where Content Belongs on Your Copywriting Portfolio Site

Related Links

• Ep. 74: Copywriting Checklist: 5 Things to Check Before Submitting Copy
• 4 Things Most Copywriters Get Wrong on Their Portfolio Websites

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