Discover how to apply Profit First for Founders and finally gain control over your business finances. In this episode of the Build Your Business Podcast, Matt and Chris Reynolds walk you through the exact strategies they’ve used to move from cash burn to consistent profit—including financial dashboards, lean budgeting, and tactical cost-cutting.

Whether you’re bootstrapping or scaling, this episode gives you an actionable framework to take the stress out of money management and create a business that pays you first. You’ll learn how to reduce fat, stop overspending, and grow your business profitably—starting today.

• Why traditional accounting sets founders up for failure

• How to implement the Profit First for Founders system

• The power of sub-accounts and percentage-based allocations

• Tactics to cut expenses without hurting your business

• What to do if your business is already in a cash burn

• How to create calm and clarity with weekly financial check-ins

00:00 – Intro & Christmas Reflections
01:03 – Bootstrapping Recap & 2025 Budgeting
01:52 – Why You Must Know Your Numbers
03:09 – Dashboards and Decision-Making
06:04 – Business Accounting 101: Revenue to Net Profit
10:03 – Gross Margin Red Flags and How to Spot Them
12:00 – Why Traditional Accounting Fails Founders
14:49 – Profit First for Founders: Overview and Setup
17:14 – Bank Accounts, Sub-Accounts, and Cash Flow
25:35 – Increasing Profit Percentages Over Time
32:05 – How to Get Lean Without Sacrificing Quality
34:00 – Cost-Cutting Tactics: COGS, Payroll, Opex
40:49 – Negotiating Costs (Without Burning Relationships)
45:32 – The Power of Opex Control
48:10 – Home Office Deductions and Separation of Finances
52:19 – Working from Home and Tax Advantages
54:04 – Using Contractors vs Employees
56:02 – Horror Story: DIY Taxes Gone Wrong
56:49 – Using QuickBooks and Weekly Reviews
59:59 – From Burn to Profit: How They Cut $750K
1:03:00 – Why Profit First Gives You Options
1:04:48 – Ending the Year Strong with Financial Clarity
1:06:14 – The Power of Taking Action Now

#ProfitFirstForFounders #BusinessFinance #SmallBusinessTips #Entrepreneurship #StartupFinance #GetLean #ProfitFirst #FinancialFreedom #FounderTips

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Struggling to get more clients? This episode of the Build Your Business Podcast shows you how using content to build trust and win clients is the most scalable, low-cost marketing strategy for entrepreneurs. Matt and Chris Reynolds break down why your founder story matters more than your brand, and how authenticity, vulnerability, and consistency drive conversions—especially for service-based businesses.

Learn how to create high-impact content (even if you're scared to post), which platforms to prioritize (B2B vs. B2C), and how to make the ask without sounding salesy. Whether you're just starting out or trying to grow, this is your roadmap to building real trust that turns into real clients.

• Why people follow founders, not brands

• How to tell your story in a way that builds connection

• Which social platforms are right for your business type

• How to generate endless content from real-life experiences

• When and how to ask for the sale without being pushy
  
  

00:00 – Intro: Why Founders Matter More Than Brands
01:53 – The Founder Brand Concept Explained
06:53 – Vulnerability and Storytelling Build Trust
13:30 – B2B vs. B2C: Platform Strategy
20:00 – How to Create Consistent, Relevant Content
26:00 – Content → Trust → Clients
31:55 – Repel the Wrong Clients
36:00 – Long-Form → Short-Form → Conversion Funnel
39:00 – Make the Ask: How & When to Sell

#FounderBrand #ContentMarketing #BuildTrustWinClients #EntrepreneurTips #BusinessPodcast #MarketingStrategy #ClientAcquisition #MattReynolds #ChrisReynolds #BuildYourBusiness

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Are you ignoring churn in your business? You might be losing more than you realize.

In this episode of the Build Your Business podcast, Matt and Chris Reynolds reveal how churn is the silent killer of growth—especially in service-based and fitness businesses. They share actionable strategies to improve client retention, reduce drop-off, and turn satisfied customers into loyal advocates. If you're tired of constantly hustling for new leads, this episode will help you build a stronger, more sustainable foundation by mastering client experience and tracking what really matters.

• Why churn is more dangerous than a lack of leads

• The real cost of losing existing clients

• Simple ways to reduce churn and boost retention

• Why over-serving beats overselling

• How to play the long game in business
  
  

• 00:00 – Welcome & Weather Banter

• 04:59 – Understanding Churn in Business

• 11:46 – The Power of Client Retention

• 17:50 – Proven Strategies to Reduce Churn

• 25:53 – How Service Quality Impacts Retention

• 32:31 – Fixing Product-Market Fit via Churn Signals

• 38:01 – The Long Game: Outlasting the Competition
  
  

#Churn #ClientRetention #BusinessGrowth #FitnessBusiness #EntrepreneurTips #SmallBusinessStrategy #CustomerExperience #MarketingStrategy #TurnKeyCoach #BuildYourBusiness

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/