• Bubble Tea with Missy Maio, Vice President of Marketing at Gong Cha

  • Mar 7 2025
  • Length: 27 mins
  • Podcast

Bubble Tea with Missy Maio, Vice President of Marketing at Gong Cha

  • Summary

  • In this Marketing Over Coffee:
    What's Happening at the World's Hottest Bubble Tea Franchise?

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Gong Cha has 2,200 Stores Globally and 500+ in America

    Starting out in Operations for Aramark

    Over to Coca-Cola and then Burger King, Dunkin, and Church's Chicken

    Customers are 16-34 male/female but there's more to the story

    What does Gen Z like to do?

    Getting Swicy!

    5:45 - 6:29 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Promotions with Hershey, and Final Fantasy

    Selecting and balancing local versus global campaigns

    How does Peanuts make it to the US last!?!

    Running cutting edge text messaging campaigns

    Fivestars by SumUp

    Fast Casual vs QSR - the difference is experience

    16:10 - 17:54 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Building the alliances to create a master fund for marketing

    How to succeed when marketing with franchisees

    Running Marathons

    The inside story of Dunkin' Donuts

    What was the key to success?

    Simon Sinek's Leaders Eat Last

    Good to Great

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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