Breaking your music business or artist into new desirable global markets – Symphonic's CEO talks about how they connected successfully with South America and SE Asia
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Breaking your music business or artist into new desirable global markets – Symphonic's CEO talks about how they connected successfully with South America and SE Asia
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About this listen
Ep. 168: we speak to Jorge Brea, CEO of Symphonic Distribution, and Guji Lorenzana, Symphonic's Territory Manager, Asia, to talk about successful strategies for international expansion. We talk about:
* What has worked well so far in their expansion into Latin America and Asia – and what didn’t go as planned?
* When you're entering a new market what are the very first steps you take? What are the absolute essentials for making it work?
* What are the key local insights they've uncovered that outsiders tend to miss?
* How do you evaluate and build label/distributor partnerships in new markets? What does a good partner look like?
* How do you manage the tension between “global consistency” and “local relevance”?
* What are mistakes companies or artists make when they try to expand internationally?
* If you’re a small-to-mid-level label or manager looking to grow in another country... what is the first move they'd recommend?
* What one move should artists or companies make this year if they’re serious about international growth?
Symphonic: https://symphonic.com/