Breaking Through in Cybersecurity Marketing cover art

Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

By: Cybersecurity Marketing Society | N2K Networks
Listen for free

About this listen

 Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.©2024 Cybersecurity Marketing Society 706761 Economics Marketing Marketing & Sales
Episodes
  • ENCORE EPISODE: How VCs Spot GTM Red Flags (and the Marketer Hires That Actually Work)

    ENCORE EPISODE: How VCs Spot GTM Red Flags (and the Marketer Hires That Actually Work)
    Dec 17 2025
    As we take a brief end-of-year pause for CyberMarketingCon and holiday chaos, we’re bringing back one of 2025’s most replayed and requested episodes. Consider this your chance to revisit the insights you loved or catch an episode you might’ve missed. Episode Summary: What do VCs think about your GTM strategy? This week, Gianna and Maria chat with Asad Khaliq and Mark Kraynak, two of Acrew Capital's founding members, about what it takes to build or break a go-to-market motion at an early-stage cyber startup. Asad and Mark share how Acrew was founded, why they’re so focused on cyber and data, and what they’ve learned from backing some of the most well-known names in the industry. From hiring your first salesperson to avoiding “we stop threats” messaging, they’ve seen it all and they’re sharing the good, the bad, and the surprisingly funny. About the guest: Follow Asad on LinkedIn. Follow Mark on LinkedIn. Follow Acrew Capital on LinkedIn or the website. 💌 Feedback or Wanna Be on the Show? Email: podcast@cybersecuritymarketingsociety.com Follow your hosts on LinkedIn: 👉Gianna Whitver👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. Join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or on our podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode!
    Show More Show Less
    46 mins
  • ManageEngine in Vegas, Part 2: Where AI Anxiety Meets Real-World Wisdom

    ManageEngine in Vegas, Part 2: Where AI Anxiety Meets Real-World Wisdom
    Dec 10 2025
    Episode Summary: We’re back in Las Vegas for Part 2 of our live series from the ManageEngine User Conference, this time shifting from the conference floor to the hallways, lobby couches, and those slightly delirious late-night conversations fueled entirely by hotel coffee. Part 1 focused on how ManageEngine builds trust from the inside. Part 2 flips the perspective outward, bringing in three very different voices: an AI governance advisor, an innovation leader, and a veteran tech journalist, all wrestling with how AI, security, and trust are colliding across the industry. It’s a grounded, candid look at what people are really thinking about AI right now, far beyond the keynote slides and vendor hype. (And yes, all three guests happen to be named Alex. I promise we didn’t plan that.) Have a listen — this one hits a different part of the conversation. About Guests: Alex Sharpe — Board Advisor & Cyber Governance Expert (Sharpe LLC) Alex works at the intersection of business strategy, cyber governance, and operational resilience. He’s advised Fortune 100 boards, taught resilience at NYU, and helped companies navigate everything from AI risk to major M&A events. Alex Goryachev — WSJ Bestselling Author & AI Innovation Exec Alex helps companies make sense of AI, build innovation programs that actually work, and navigate the cultural side of transformation. He’s led AI and innovation efforts at Cisco, Dell, Amgen, and the California State University system. In this episode, he breaks down trust, safety, and why employees quietly automate half their jobs. Alex Williams — Founder & Publisher, The New Stack Alex is a veteran tech journalist and the founder of The New Stack, where he covers how modern software gets built and operated at scale. Before that, he wrote about cloud and enterprise tech at ReadWriteWeb and TechCrunch. 🔗 Links & Resources: Attend the ManageEngine User Conference The New Stack — Alex Williams’ publication: https://thenewstack.io Alex Goryachev — AI & innovation keynote site: https://alexgoryachev.com Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you in the next episode!
    Show More Show Less
    31 mins
  • Episode 1: ManageEngine - Live interviews from ManageEngine Userconf in Las Vegas, NV

    Episode 1: ManageEngine - Live interviews from ManageEngine Userconf in Las Vegas, NV
    Dec 3 2025
    Episode Summary: We took the podcast on the road for this one. Gianna spent two days roaming the ManageEngine User Conference in Las Vegas, mic in hand, slightly over-caffeinated, talking with the people who actually keep this massive IT management ecosystem running. This episode brings together conversations with the CMO, the team leading North America operations and partnerships, and one of ManageEngine’s longtime global channel partners. Different roles, different vantage points, but everyone came back to the same theme: trust. Not the buzzword version, the real kind, where meeting someone face-to-face finally puts a human behind the support ticket. And yes, Part 2 is on the way. We’ve got more interviews from the conference floor, including late-night influencer conversations and a studio-recorded session with the VP of Product. Think of this episode as the first half of the full story. About Guests: Ajay Kumar — Head of Global Marketing, ManageEngine (a division of Zoho Corp.)Ajay leads global marketing across the entire ManageEngine portfolio. Haja Moideen — Head of North America Business, Operations & Strategic Channel Partnerships; Official Spokesperson for ManageEngineHaja runs the operations and partner ecosystem across the U.S. and Canada. Mohamed Abdelhay — Co-Founder & Business Development Director, SanaTech Global Solutions (ManageEngine Partner)Mohamed has been deploying, integrating, and selling ManageEngine products for well over a decade. He started in Egypt, grew his customer base one implementation at a time, and now runs SanaTech’s business development efforts from Los Angeles. 🔗 Links & Resources: ManageEngine User Conference (Las Vegas)ManageEngine product documents — full list of features, use cases, and technical specs. Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Meet us at CyberMarketingCon 2025! Want to level up your cybersecurity marketing? Join us Dec 7–10 in Austin, TX, for four days of zero-fluff workshops, real-deal networking, and maybe the best BBQ meetup you’ll ever have. 👉 Snag your ticket now! See you in Austin, where the insights and vibes are hotter. Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you in the next episode!
    Show More Show Less
    25 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.