Brave Bitesize #115 - Digital Marketing News: How To Use Google’s new Asset Creation Tool
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Brave Bitesize #115 - Digital Marketing News: How To Use Google’s new Asset Creation Tool
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About this listen
Here is Brave Bitesize #115, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development.
Effective immediately, what was formerly called extensions in Google Ads have been rebranded as “assets.”
In essence, assets are content pieces that make up your ad with useful business information which, in turn, gives users more reasons to choose your business.
But what does this mean for PPC experts and eCommerce brands? Well, previously, creating and managing assets such as call extensions or site links were done in a separate step of the campaign creation process. Now, when you set up a Search or Performance Max campaign, the extensions or "assets" are created in the same step.
The preview tool in the ads manager will now automatically update so you can see the extension assets for your ads. Google will also show recommended assets based on your campaign goals. To top it off, the “Assets” page will feature reports for all assets across the account.