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Branding Wisdom | Paige Arnof-Fenn

Branding Wisdom | Paige Arnof-Fenn

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 “A brand is a promise. It’s an emotional connection with your target audience. It’s how you stand out and become visible in an increasingly invisible world.” Most people treat branding like an optional accessory when it’s actually the operating system for success. Branding isn’t just how you look—it’s how you’re remembered, how you’re trusted, and how you get paid what you’re worth. In business, if you don’t stand out, you disappear. The best brands aren’t created by accident—they’re intentional, clear, and consistent across every touchpoint from your voicemail to your social media. In today’s economy, if you’re not a brand, you’re a commodity—and commodities compete on price. Paige breaks down what it really means to own your space in someone else’s mind. She shares how even an average dentist can become “The Smiling Dentist” and how niche positioning beats mass marketing every time. Her take? Your brand should make referrals automatic, trust instant, and your audience say, “Oh, I need to talk to them.” Paige Arnof-Fenn is the founder and CEO of Mavens & Moguls, a global branding and digital marketing firm with clients including Microsoft, Virgin, and The New York Times. Learn more & connect: Mavens & Moguls: https://www.mavensandmoguls.com Find free content on the Articles tab and the Speaker Programs tab. Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. www.Aaron.com
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