In this episode I’m talking about the thing most brands are pretending isn’t happening: the world has moved on, and your brand probably hasn’t.

We’re standing at the edge of the biggest wealth transfer in history, with trillions shifting from Boomers to Millennials and Gen Z... people who don’t buy on “features and vibes,” they buy on values, receipts and whether they actually trust you.

I'm discussing what that means for brand building now: why trust is in recession, why performative anything dies on impact, and why cultural intelligence isn’t a 'nice to have'... it’s the whole assignment.

If you’ve got that nagging feeling your brand is starting to feel a bit… 2019, this one will help you figure out why, and what needs to shift so you’re aligned with where the market is going, not where it used to be.

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TW: This episode discusses gender-based violence, femicide, child deaths, and systemic failures surrounding these issues.

A map of red hearts shouldn’t have to exist, yet Sherele Moody has spent a decade making sure every woman and child lost to violence in Australia is named, counted, and remembered. In this episode I sit down with Sherele to unpack what it takes to build a living memorial that families can search and trust, how patterns emerge when you track every case, and why “awareness” without “accountability” keeps the toll rising.

We speak about the uncomfortable truths: media narratives that decentre victims, headlines that blame and sensationalise, and the quiet ways misogyny shows up in language and decision-making. Sherele shares how her Red Heart campaign and Australian Femicide Watch document cases from first report to closure, capturing red flags, systemic failures, and context that helps other women see risks earlier.

Share this episode with someone who needs it, and please head over and support Sherele's work:
Website: australianfemicidewatch.org
The Red Heart Campaign: Facebook @theredheartcampaign
Instagram: @sherelemoodyfemicidewatch
Facebook: @sherelemoodyfemicidewatch
X: @ShereleMoody
Linkedin: Sherele Moody

Send us a text

Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

In this episode, I'm chatting about something that's been on my mind: why are brands spending more on visibility but becoming more forgettable? I share my thoughts on the psychology behind consumer behaviour and how storytelling makes brands memorable. If you want to know how to connect with your audience in a more genuine way then you'll like this one. Listen to see how you can make your brand more memorable.

If you want to know where YOUR brand is failing to register? The Brand Gap Finder diagnoses your cognitive position in 10 minutes. It'll show you exactly which layer is broken, and then you're score will give you some quick fixes to address now ​>>> Grab the Brand Gap Finder ​

Send us a text

Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

In this episode of Brand and Butter, I'm diving into the whirlwind that is Black Friday. Ever wondered why we all get caught up in the frenzy of sales and urgency? Let's chat about the psychology behind it and how this U.S shopping spree has taken over the world. We'll explore the ethical questions brands face and how this day reflects our own buying habits and values. Whether you're a brand guru or just curious about the hype, join me for a laid-back conversation that might just change how you see those big red sale signs.

Send us a text

Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

In this episode I'm talking about the evolving landscape of brand loyalty. As the world changes, so do the ways consumers connect with brands. I discuss why traditional brand loyalty is fading and how brands can adapt to align with modern consumer values. From the impact of societal shifts to the role of identity in purchasing decisions, discover what it takes to build trust and build genuine connections in today's market. Listen in to learn how to manage this new era of branding and ensure your strategy resonates with your audience.

Download The Brand Gap Finder (mentioned in the episode) here: https://youroneandonly.kit.com/17de8fad49

Send us a text

Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

In this episode, I'm discussing the challenges and opportunities faced by neurodivergent founders in the business world. I tap into how societal structures often do not accommodate neurodivergent thinking and how this can impact business operations. I also highlight the importance of using AI to systemise processes, the significance of brand strategy and visual identity, and the necessity of building relationships and community for success. She shares her personal experiences and insights on navigating these challenges while advocating for systemic change in the business landscape.

Send us a text

Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

In this episode I'm breaking down the significance of validation in personal and professional growth, emphasising the need for a solid brand strategy in today's changing landscape. I dive into my personal experiences with motherhood and business challenges, and connecting how these experiences shape identity and influence branding. We also tap into behavioural economics, generational perspectives on change, and the importance of understanding audience consumption patterns. Now more than ever we need to understand the evolution of brand strategy, the role of storytelling, and the necessity of competitor analysis in creating a strong brand identity.

Send us a text

Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

In this episode, Kim James, co-founder of Wedge, discusses the evolution of her startup and the importance of content marketing in today's digital landscape. We chat about the crossover of AI and creativity, the importance of understanding audience personas, and the challenges of start ups and building in public. Kim goes into the need for authenticity in personal branding and the power of networking with like-minded people in order to grow. We also touch on finding balance in work and life, avoiding burnout, and the future of content creation.

Send us a text

Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.