In this episode I’m talking about the thing most brands are pretending isn’t happening: the world has moved on, and your brand probably hasn’t.

We’re standing at the edge of the biggest wealth transfer in history, with trillions shifting from Boomers to Millennials and Gen Z... people who don’t buy on “features and vibes,” they buy on values, receipts and whether they actually trust you.

I'm discussing what that means for brand building now: why trust is in recession, why performative anything dies on impact, and why cultural intelligence isn’t a 'nice to have'... it’s the whole assignment.

If you’ve got that nagging feeling your brand is starting to feel a bit… 2019, this one will help you figure out why, and what needs to shift so you’re aligned with where the market is going, not where it used to be.

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Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

TW: This episode discusses gender-based violence, femicide, child deaths, and systemic failures surrounding these issues.

A map of red hearts shouldn’t have to exist, yet Sherele Moody has spent a decade making sure every woman and child lost to violence in Australia is named, counted, and remembered. In this episode I sit down with Sherele to unpack what it takes to build a living memorial that families can search and trust, how patterns emerge when you track every case, and why “awareness” without “accountability” keeps the toll rising.

We speak about the uncomfortable truths: media narratives that decentre victims, headlines that blame and sensationalise, and the quiet ways misogyny shows up in language and decision-making. Sherele shares how her Red Heart campaign and Australian Femicide Watch document cases from first report to closure, capturing red flags, systemic failures, and context that helps other women see risks earlier.

Share this episode with someone who needs it, and please head over and support Sherele's work:
Website: australianfemicidewatch.org
The Red Heart Campaign: Facebook @theredheartcampaign
Instagram: @sherelemoodyfemicidewatch
Facebook: @sherelemoodyfemicidewatch
X: @ShereleMoody
Linkedin: Sherele Moody

Send us a text

Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

In this episode, I'm chatting about something that's been on my mind: why are brands spending more on visibility but becoming more forgettable? I share my thoughts on the psychology behind consumer behaviour and how storytelling makes brands memorable. If you want to know how to connect with your audience in a more genuine way then you'll like this one. Listen to see how you can make your brand more memorable.

If you want to know where YOUR brand is failing to register? The Brand Gap Finder diagnoses your cognitive position in 10 minutes. It'll show you exactly which layer is broken, and then you're score will give you some quick fixes to address now ​>>> Grab the Brand Gap Finder ​

Send us a text

Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.