Beyond Algorithms: Understanding the New Consumer Mindset
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Beyond Algorithms: Understanding the New Consumer Mindset
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About this listen
In this episode I’m talking about the thing most brands are pretending isn’t happening: the world has moved on, and your brand probably hasn’t.
We’re standing at the edge of the biggest wealth transfer in history, with trillions shifting from Boomers to Millennials and Gen Z... people who don’t buy on “features and vibes,” they buy on values, receipts and whether they actually trust you.
I'm discussing what that means for brand building now: why trust is in recession, why performative anything dies on impact, and why cultural intelligence isn’t a 'nice to have'... it’s the whole assignment.
If you’ve got that nagging feeling your brand is starting to feel a bit… 2019, this one will help you figure out why, and what needs to shift so you’re aligned with where the market is going, not where it used to be.
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