Join us on Brand Talkies (The BT Show) as we chat with Colleen Jones, a content strategy expert, author of The Content Advantage, and the mastermind behind Content Science.

In this episode, we explore:
🎯 How AI is transforming content marketing
📢 The biggest content scaling mistakes brands make
🤖 How to balance authenticity & automation
💡 Unexpected places to find content inspiration

Plus, Colleen shares a Star Wars-inspired content strategy tip!

📖 Get "The Content Advantage" today & elevate your content game!

🎥 Watch the full episode on YouTube

#BrandTalkies #Marketing #ContentStrategy #AI #Podcast #Branding

Your GTM strategy shapes your market entry success. Know these 5 things before creating your Go-to-Market plan with Parth Chopra: A solid GTM plan is crucial. It determines how you launch. It decides your market impact. What should you know first? How can you ensure success? Parth Chopra shares 5 key insights for a winning GTM strategy. Insights like: → Understanding your target audience → Defining your unique value proposition → Analyzing the competition → Choosing the right channels → Setting clear metrics for success These insights are game-changers. Master them to boost your market entry. But how? Where to start? Here's your guide: 1. Know Your Audience Research deeply. Understand their needs and pain points. 2. Define Your Value Clearly articulate what makes your product unique. 3. Analyze Competitors Study their strengths and weaknesses. Learn from them. 4. Pick the Right Channels Choose where your audience spends time. Focus your efforts there. 5. Set Success Metrics Define what success looks like. Track your progress. "Preparation is the key to success." – Alexander Graham Bell Start now. The market is waiting, and so are your customers. Be prepared. Be impactful.

In this episode of Brand Talkies, we bring you a fascinating conversation with Swati Paliwal, Head of Marketing at Sprouts.ai. Host Tamanna Chanana sits down with Swati to explore her journey from freelancing to leading marketing efforts at major brands like Flipkart, MX Player, and Disney+ Hotstar, before transitioning to the B2B SaaS world. Swati discusses the evolution of content marketing, the growing role of AI, and the strategies that have fueled her success in this competitive landscape.

Whether you're an aspiring marketer or a seasoned professional, this episode is packed with valuable insights that will inspire you to elevate your marketing game. Tune in to hear Swati's take on building impactful content strategies, navigating new tools, and the importance of staying adaptable in a tech-driven world.

Don’t forget to subscribe and leave a review if you enjoyed the episode!

TIME-STAMPED SHOW NOTES:

(00:00) Intro to Swati Paliwal’s marketing journey

(04:12) From freelancing to B2B SaaS: What changed?

(07:20) The future of content marketing and AI

(10:55) Building branded content that resonates

(15:35) Navigating digital marketing tools

(18:50) Personal life meets professional strategies

(22:10) Why marketers need humility and confidence

(26:45) Key takeaways for marketers in 2024

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Connect with Us:

Follow Swati on LinkedIn

Be sure to leave a review and subscribe for more exciting marketing insights!

Dive into the world of digital marketing with Google India's Account Manager, Tanvi Bangia, as she shares exclusive insights on Brand Talkies aka The BT Show. Discover how to build lasting client relationships, navigate privacy concerns, and drive product adoption in 2024. From Google's work culture to data-driven marketing strategies, this episode is packed with actionable advice for marketers at all levels.

Top 3 Takeaways:

1. Building Trust is Key: Establishing strong client relationships hinges on trust and transparency. Active listening and empathy are crucial in understanding client needs and fostering long-term partnerships.
2. Data-Driven Decision Making: Combining creativity with data insights is essential for crafting impactful marketing campaigns. Effective product adoption relies on understanding advertiser challenges and tailoring solutions accordingly.
3. Navigating Privacy Concerns: In an era of data-driven marketing, balancing personalization with privacy is paramount. Google prioritizes user privacy while providing advertisers with the tools to succeed.

Whether you're a budding marketer or a seasoned professional, this episode is packed with actionable insights that can elevate your marketing strategies in 2024 and beyond. Don’t miss out on the wisdom from a Google insider!

#DigitalMarketing #GoogleMarketing #TheBTShow #MarketingInsights #BrandTalkies

Join us for Part 2 of an insightful conversation with Santosh Choudhary, former B2B Marketing Lead at Meta, as we explore the future of SaaS marketing. In this episode, we dive deep into the top three trends shaping the industry and discuss how businesses can adapt to the rapidly evolving landscape, particularly with the rise of AI.

Discover how AI is impacting marketing strategies and learn why some AI tools may be more relevant than others. Santosh shares his mental model for evaluating new technologies, the potential shift towards VR, and the future of SEO as AI-driven searches rise. We also discuss the efficiency gains AI can bring to creative workflows and the importance of storytelling in SaaS marketing.

Santosh highlights the need for marketers to become more creative and customer-centric, sharing personal anecdotes and examples from his career. We also cover key differences between successful and unsuccessful B2B marketing strategies, emphasizing the importance of full-funnel marketing, brand awareness, and the foundational elements necessary for lead generation.

Finally, we explore the role of data and analytics in optimizing B2B campaigns, the impact of privacy regulations on marketing, and how AI and automation can streamline marketing processes.

Tune in for a compelling discussion packed with actionable insights and expert advice to stay ahead in the world of SaaS marketing.

Keywords: SaaS marketing, AI in marketing, future of marketing, B2B marketing strategies, lead generation, brand awareness, data analytics, marketing automation, storytelling in marketing, privacy regulations, marketing efficiency.

Listen now and elevate your marketing game!

Follow and subscribe to our podcast for more expert insights on marketing.

Connect with Brand Talkies a.k.a The BT Show: Spotify: https://open.spotify.com/show/6E2uAdU7C574WAbGXsCB71 Apple Podcast: https://podcasts.apple.com/in/podcast/brand-talkies-a-k-a-the-bt-show/id1703038547 Amazon Music: https://music.amazon.com/podcasts/25e6ef09-1516-4c9f-bcec-dfe00d6e9650/brand-talkies-aka-the-bt-show Youtube: youtube.com/@BrandTalkies

🎙️ New Season, New Insights! Brand Talkies is back with an electrifying conversation on the art of SaaS marketing.

In this season premiere episode, host Tamanna Chanana is joined by Santosh Choudhury, a seasoned B2B marketing expert formerly with Meta. Get ready to unravel the secrets behind effective SaaS marketing strategies, the power of personalization, and the importance of storytelling in a digital-first world.

Santosh shares his marketing journey, shedding light on the unique challenges and opportunities in the SaaS space (11:45). He dives deep into the role of personalization, emphasizing its significance for enterprise-level customers and how AI can revolutionize personalized content creation at scale (19:20).

But that's not all! Tamana and Santosh engage in a fun "Buzzer Round" (5:10), exploring quirky marketing gimmicks and unexpected brand stories that have left a lasting impression.

Whether you're a SaaS marketer, an entrepreneur, or simply curious about the world of B2B marketing, this episode is a must-listen. Tune in now and gain invaluable insights from an industry pro who has mastered the art of driving growth in the competitive SaaS landscape.

#SaaSMarketing #B2BMarketing #DigitalMarketing #Personalization #BrandStorytelling #SaaSMarketing

Connect with Brand Talkies a.k.a The BT Show: Spotify: https://open.spotify.com/show/6E2uAdU7C574WAbGXsCB71 Apple Podcast: https://podcasts.apple.com/in/podcast/brand-talkies-a-k-a-the-bt-show/id1703038547 Amazon Music: https://music.amazon.com/podcasts/25e6ef09-1516-4c9f-bcec-dfe00d6e9650/brand-talkies-aka-the-bt-show Youtube: https://www.youtube.com/@BrandTalkies

Maria Rajpoot shares her journey from marketing to tech, emphasizing the importance of soft skills and mentorship for women in the industry.

Highlights - 🚀 Maria's career transition from marketing to tech through learning SQL. - 🎯 The need for awareness about diverse tech roles and breaking stereotypes. - 💼 Maria's role as a leader in the Salesforce Women in Tech group, promoting inclusivity. - 🌟 The importance of mentors in career development and learning from their experiences. - 🤖 The evolving landscape of marketing with automation, AI, and personalized customer experiences. - 🌍 The progress in increasing women's representation in tech, but the need for more diversity. - 💡 The power of soft skills and empathy in building relationships and succeeding in the industry.

Key Insights

- 🚀 Maria's journey showcases the potential for career transitions in tech, even without a technical background. (🌟) - 💼 Leadership roles like Maria's contribute to creating inclusive environments and empowering women in tech. (🔥) - 🌍 The tech industry still faces a gender imbalance, highlighting the need for greater diversity and representation. (📊) - 🤖 Automation and AI are transforming marketing, enabling personalized customer experiences and data-driven strategies. (📈) - 💡 Soft skills, such as communication and relationship-building, are essential for success in the tech industry. (💪) - 📚 Continuous learning through mentorship and self-guided resources like Salesforce's Trailhead is crucial for professional growth. (🔍) - 🌟 The future of marketing in tech lies in embracing creativity, innovation, and adapting to evolving technologies. (🌈)

Don't forget to hit subscribe and turn on notifications to stay updated on our latest episodes. Let's embark on this magical marketing journey together! Connect with Brand Talkies a.k.a The BT Show: Spotify Apple Podcast Amazon Music Youtube

or email us on thebtshowpodcast@gmail.com Do you work in the marketing space? Want to be a guest? Click here: https://forms.gle/X5KWuaiW3153jmU38 How to Support Us: If you found this episode insightful, please consider supporting us by: Subscribing to our channel. Liking and sharing this video. Leave your thoughts and questions in the comments below. About Brand Talkies: The BT Show: "Brand Talkies: The BT Show" is your ultimate source for in-depth discussions on branding, marketing, and industry trends. Join host Tamanna Chanana(LinkedIn Top Voice- Marketing 2024) as she brings you conversations with top industry experts and thought leaders. Subscribe today to stay informed and inspired in the world of branding.