Join us for Part 2 of an insightful conversation with Santosh Choudhary, former B2B Marketing Lead at Meta, as we explore the future of SaaS marketing. In this episode, we dive deep into the top three trends shaping the industry and discuss how businesses can adapt to the rapidly evolving landscape, particularly with the rise of AI.

Discover how AI is impacting marketing strategies and learn why some AI tools may be more relevant than others. Santosh shares his mental model for evaluating new technologies, the potential shift towards VR, and the future of SEO as AI-driven searches rise. We also discuss the efficiency gains AI can bring to creative workflows and the importance of storytelling in SaaS marketing.

Santosh highlights the need for marketers to become more creative and customer-centric, sharing personal anecdotes and examples from his career. We also cover key differences between successful and unsuccessful B2B marketing strategies, emphasizing the importance of full-funnel marketing, brand awareness, and the foundational elements necessary for lead generation.

Finally, we explore the role of data and analytics in optimizing B2B campaigns, the impact of privacy regulations on marketing, and how AI and automation can streamline marketing processes.

Tune in for a compelling discussion packed with actionable insights and expert advice to stay ahead in the world of SaaS marketing.

Keywords: SaaS marketing, AI in marketing, future of marketing, B2B marketing strategies, lead generation, brand awareness, data analytics, marketing automation, storytelling in marketing, privacy regulations, marketing efficiency.

Listen now and elevate your marketing game!

Follow and subscribe to our podcast for more expert insights on marketing.

Connect with Brand Talkies a.k.a The BT Show: Spotify: https://open.spotify.com/show/6E2uAdU7C574WAbGXsCB71 Apple Podcast: https://podcasts.apple.com/in/podcast/brand-talkies-a-k-a-the-bt-show/id1703038547 Amazon Music: https://music.amazon.com/podcasts/25e6ef09-1516-4c9f-bcec-dfe00d6e9650/brand-talkies-aka-the-bt-show Youtube: youtube.com/@BrandTalkies