Join us on Brand Talkies (The BT Show) as we chat with Colleen Jones, a content strategy expert, author of The Content Advantage, and the mastermind behind Content Science.

In this episode, we explore:
🎯 How AI is transforming content marketing
📢 The biggest content scaling mistakes brands make
🤖 How to balance authenticity & automation
💡 Unexpected places to find content inspiration

Plus, Colleen shares a Star Wars-inspired content strategy tip!

📖 Get "The Content Advantage" today & elevate your content game!

🎥 Watch the full episode on YouTube

#BrandTalkies #Marketing #ContentStrategy #AI #Podcast #Branding

Your GTM strategy shapes your market entry success. Know these 5 things before creating your Go-to-Market plan with Parth Chopra: A solid GTM plan is crucial. It determines how you launch. It decides your market impact. What should you know first? How can you ensure success? Parth Chopra shares 5 key insights for a winning GTM strategy. Insights like: → Understanding your target audience → Defining your unique value proposition → Analyzing the competition → Choosing the right channels → Setting clear metrics for success These insights are game-changers. Master them to boost your market entry. But how? Where to start? Here's your guide: 1. Know Your Audience Research deeply. Understand their needs and pain points. 2. Define Your Value Clearly articulate what makes your product unique. 3. Analyze Competitors Study their strengths and weaknesses. Learn from them. 4. Pick the Right Channels Choose where your audience spends time. Focus your efforts there. 5. Set Success Metrics Define what success looks like. Track your progress. "Preparation is the key to success." – Alexander Graham Bell Start now. The market is waiting, and so are your customers. Be prepared. Be impactful.

In this episode of Brand Talkies, we bring you a fascinating conversation with Swati Paliwal, Head of Marketing at Sprouts.ai. Host Tamanna Chanana sits down with Swati to explore her journey from freelancing to leading marketing efforts at major brands like Flipkart, MX Player, and Disney+ Hotstar, before transitioning to the B2B SaaS world. Swati discusses the evolution of content marketing, the growing role of AI, and the strategies that have fueled her success in this competitive landscape.

Whether you're an aspiring marketer or a seasoned professional, this episode is packed with valuable insights that will inspire you to elevate your marketing game. Tune in to hear Swati's take on building impactful content strategies, navigating new tools, and the importance of staying adaptable in a tech-driven world.

Don’t forget to subscribe and leave a review if you enjoyed the episode!

TIME-STAMPED SHOW NOTES:

(00:00) Intro to Swati Paliwal’s marketing journey

(04:12) From freelancing to B2B SaaS: What changed?

(07:20) The future of content marketing and AI

(10:55) Building branded content that resonates

(15:35) Navigating digital marketing tools

(18:50) Personal life meets professional strategies

(22:10) Why marketers need humility and confidence

(26:45) Key takeaways for marketers in 2024

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