Brand Strategy Uncensored: Jack Ferguson Reveals Industry Secrets
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Brand Strategy Uncensored: Jack Ferguson Reveals Industry Secrets
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About this listen
Buckle up, business owners! In this episode of Connect, we're diving headfirst into the world of brand strategy with none other than Jack Ferguson, the mastermind behind the Push podcast and a brand strategist extraordinaire.
Jack spills the beans on his journey from pharmacy student to marketing maverick, and trust us, it's anything but ordinary. He breaks down the essence of brand strategy, serving up a delicious analogy involving Australian states that'll make you see your business in a whole new light.
Get ready for a no-holds-barred discussion on common branding mistakes, the power of storytelling, and how to make your brand stand out in a sea of sameness. Whether you're a solopreneur or running a growing empire, Jack's insights will revolutionise the way you approach your brand strategy.
"Your brand is what people think of you. It's not just your logo or colours - it's every interaction, every touchpoint. Are you living up to your brand strategy in each of these moments?" - Jack Ferguson