Brand Strategy 101: A Beginners Guide | Behind the Brand cover art

Brand Strategy 101: A Beginners Guide | Behind the Brand

Brand Strategy 101: A Beginners Guide | Behind the Brand

Listen for free

View show details

About this listen

As branding guru Marty Neumeier says, a brand strategy is “a plan for the systematic development of brand in alignment with a business strategy.” A brand strategy helps you understand who you are and acts as a blueprint to help you communicate it.

But how do you create a brand strategy? In this episode of Behind the Brand, we talk about the essential elements of a brand strategy and finish off talking about how you can create your mission, values, and vision.

What listeners say about Brand Strategy 101: A Beginners Guide | Behind the Brand

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.