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Brand Growth Heroes

Brand Growth Heroes

By: Fiona Fitz | Brand Growth Heroes Mini MBA |
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 Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.Copyright Fiona Fitz Consulting Ltd. Economics Leadership Management & Leadership Personal Finance
Episodes
  • Matcha Millions: How Perfect Ted has scaled to £30+ Million

    Matcha Millions: How Perfect Ted has scaled to £30+ Million
    May 21 2025
    If you’ve ever wondered how to transform a niche idea into a mainstream success, this episode is for you.In this special live recording, host Fiona Fitz heads to London to catch up with two friends from the Perfect Ted team: Marisa Poster, one of the brand’s three co-founders, and Shani Higgs, their brilliant Head of Sales.Since their last appearance on Brand Growth Heroes, Perfect Ted has seen phenomenal growth, hitting a revenue run rate of nearly £40 million. And they’re just getting started.In this latest episode, Fiona dives into the strategies behind Perfect Ted’s rise—from cracking the UK mass market with matcha, to becoming one of the top five importers of matcha globally. Listeners will also hear about their recent global partnership with Oatly, the launch of their new flavoured matcha latte in a can, and what it really takes to scale a challenger brand at speed.Marisa and Shani also share fresh insights from their recent trip to Japan, what it’s like growing a fast-moving team, and the biggest lessons they’ve learned along the way. You’ll get the entire scoop.Stay tuned until the end. Fiona shares about her visit to Perfect Ted’s new offices, located in none other than Steven Bartlett’s HQ!Useful Links:Connect with Marisa on LinkedIn https://www.linkedin.com/in/marisa-poster/Connect With Shani on LinkedInConnect with Perfect Ted on LinkedInPerfect Ted websitePerfect Ted Instagram=============================================================Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
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    41 mins
  • Golden Nugget: What Career Makes a Great Future Entrepreneur? Freddy Ward, Co-founder of Wild Deo

    Golden Nugget: What Career Makes a Great Future Entrepreneur? Freddy Ward, Co-founder of Wild Deo
    May 14 2025

    What kind of career helps to make a great future entrepreneur? In this week's Golden Nugget, you can hear all about the career trajectory of Freddy Ward, co-founder of Wild Deo, before he took the leap into 'founderdom'.

    With it's recent sale to Unilver for a reported £235M, Freddy and Charlie Bowes-Lyons certainly had what it took to build a business that scaled to £60M pre-sale.

    Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series!

    Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business.

    • There are fewer applicants than there used to be for roles in sales and marketing in CPG businesses
    • It's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.
    • And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.

    It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they’ve learned when it all goes wrong.

    So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.

    And as a result....BGH SHORTS: The People Series was born!

    • Short 5 min episodes.
    • Golden nuggets.
    • Actionable insights

    Every 2 weeks, we’ll drop a new 5-minute clip - so don't forget to HIT FOLLOW!

    Because your business is only as strong as your team.

    It really shouldn’t be this hard — but it is.

    So let’s make it a little easier!

    If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!

    Connect with Billy Maddock on LinkedIn

    Connect with Immy Southwell on LinkedIn

    Connect with Paul Jones on LinkedIn

    Follow MKJ Ignite on Instagram

    Connect with MKJ Ignite on LinkedIn


    Have a listen and don't forget to hit FOLLOW so you can collect all the tips, stories, and real-world advice to lighten the load.

    Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series

    #brandgrowthheroes #mkjignite #people #foundergrowth #leadership #scaling #foodanddrink #consumerbrands #startuplife
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    6 mins
  • Why Multi-Million Pound Supplements Brand Tonic Health is Leading with Content with Founder Sunna Van Kampen

    Why Multi-Million Pound Supplements Brand Tonic Health is Leading with Content with Founder Sunna Van Kampen
    May 7 2025
    What if the best way to grow your brand wasn't just about selling, but about educating, empowering, and building real trust with your audience?In this latest episode of Brand Growth Heroes, Fiona Fitz is joined by Sunna van Kampen, the founder of Tonic Health, the UK’s fastest-growing vitamin brand. With a run rate of £6M and growing exponentially, Tonic Health is revolutionising the supplement industry, calling out low-dose, sugar-laden vitamins and replacing them with high-potency, plant-based alternatives that actually work.But here’s what’s really fascinating: Sunna didn’t just build a vitamin business, he has built a content machine that has amassed millions of followers on Instagram and TikTok, regularly hitting 50M+ organic views per month. His short, sharp, educational videos don’t just sell vitamins; they get people talking, thinking, and making better health choices.In this conversation, Sunna reveals:*How he built a market-leading brand from scratch (despite launching just as COVID shut down retail).*The power of content-first brand building—and why he ignored investors who told him to stop.*The myths and misinformation in the vitamin industry—and why most supplements don’t work.*What’s next for Tonic Health as they scale at lightning speed?- Tune in, take notes, and get ready to rethink everything you thought you knew about vitamins, content, and brand growth. Useful links:Tonic Health WebsiteConnect with Sunna on LinkedInConnect with Tonic Health on LinkedInInstagram=============================================================Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A BIG/SMALL favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us and allows us to share these nuggets of insight and value with you more often.You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS. (04:12) - Fiona - Tonic Health - Audio - Main.1
    Show More Show Less
    51 mins

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