Brand Alignment for Influencer Marketing Campaigns with Mike Bromley from Beyond Billables
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Brand Alignment for Influencer Marketing Campaigns with Mike Bromley from Beyond Billables
-
Narrated by:
-
By:
About this listen
In this episode, we talk to Mike Bromley from Beyond Billables about what to look for in terms of brand alignment when it comes to influencer and brand collaborations and in particular:
- what we mean when we say brand alignment in the context of influencer marketing;
- why brand alignment between the influencer and the brand is so important in the context of an influencer marketing campaign;
- key things to look for in an influencer for a brand wanting to work with influencers for the first time;
- some examples of successful campaigns in terms of brand alignment;
- how brands can think outside the box when it comes to selecting their influencers; and
- what happens when brands get it wrong.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.