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Born to B2B

Born to B2B

By: The Think Tank
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About this listen

 Liam Bateman, founder of award-winning B2B marketing and PR agency The Think Tank, will be talking to some of the industry’s top talent, inviting them to share their stories, insights and ideas. Each episode, Liam and his guest will bust myths, divulge secrets and have a bit of fun talking about the industry whilst tackling some of the big B2B questions.2023 Economics Marketing Marketing & Sales
Episodes
  • The strategic value of research in B2B marketing - Rob Smith, Head of Corporate / Censuswide

    The strategic value of research in B2B marketing - Rob Smith, Head of Corporate / Censuswide
    Sep 23 2025

    This episode of Born to B2B features Rob Smith, Head of Corporate at Censuswide, a leading market research consultancy. Rob and Liam discuss the strategic role of research in B2B marketing, from shaping campaigns and creating compelling content to bridging the gap between marketing and sales.

    They also explore cost-effective research strategies, common pitfalls to avoid and the emerging role of AI and synthetic audiences in understanding B2B buyers.
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    45 mins
  • Writing copy that connects - Paul Smith, Director / The Amber Group

    Writing copy that connects - Paul Smith, Director / The Amber Group
    Jan 15 2025

    This episode of Born to B2B is a copywriting masterclass led by Paul Smith, an NCTJ-qualified UK journalist, former PR consultant and Director of the communications training company, The Amber Group. Him and Liam discuss what makes brilliant B2B copy, how AI is changing the copywriting game and actionable strategies for impactful persuasive writing.
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    42 mins
  • Leveraging the power of ABM - Ros Rowlatt, Digital Media Director / The Think Tank

    Leveraging the power of ABM - Ros Rowlatt, Digital Media Director / The Think Tank
    Nov 20 2024
    On this episode of Born to B2B, Liam dives into the topic on every B2B marketer’s lips: Account-Based Marketing (ABM). This discussion covers all things demand generation, why LinkedIn is the go-to platform for B2B marketers and how brands can leverage targeting tools to reach audiences with precision.
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    24 mins
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