Booths, Buzz, and B2B Brilliance: A Cyber Marketer’s Guide to RSAC 2025 cover art

Booths, Buzz, and B2B Brilliance: A Cyber Marketer’s Guide to RSAC 2025

Booths, Buzz, and B2B Brilliance: A Cyber Marketer’s Guide to RSAC 2025

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 Episode Summary: We’re back from RSAC Conference 2025, and what a week it was! Gianna and Maria recap their third RSAC Conference rodeo in style in this live-recorded, post-conference edition of Breaking Through in Cybersecurity Marketing. We break down the boldest, weirdest, and most wonderful marketing moments from the show floor (and the streets of San Francisco), including: CrowdStrike’s genius geo-targeted Uber ads Sweet Security’s literal singing swag truck Wiz’s cloud security toy store (!!) And Rubrik’s nostalgic retro arcade booth We also launched something big: The Cybersecurity Marketing Practice, our brand-new advisory service for cyber founders and venture capitalists (VCs). We threw a sold-out marketer party, handed out coloring books at the Marketer Oasis, and supported early-stage startups through the AWS Cyber Accelerator. Timestamps: 01:40 – Live from the floor: our third RSAC, and it’s bigger than ever. 03:20 – RSAC’s rebrand: the “C” is for Community (and we’re here for it). 06:10 – From live events to digital presence: how RSAC is evolving 08:45 – Uber ads from CrowdStrike? B2B finally gets playful. 11:18 – Singing trucks & yellow cups: Sweet Security stands out. 17:55 – We launched something new: The Cybersecurity Marketing Practice. 21:35 – Talking to founders & VCs: our GTM strategy braintrust 23:10 – Supporting AWS Cyber Accelerator finalists 25:12 – Our RSAC Party for Marketers: 220+ guests and community magic 28:05 – Inside the Marketer Oasis: coloring books, massages, and zen 32:18 – CyberMarketingCon 2025: theme reveals–Marketing Time Machine 36:25 – Foundations + Innovations: rebuilding cyber marketing from the ground up 39:00 – Speaker preview: Connor from Amnis & Dawn Jeter fr 41:30 – Enter the Beautiful Booth Awards (by May 20!) 📢 What’s Next Product Marketing Workshop – Boston | July 2025 Led by Beth Barach, this half-day workshop is in-person and hands-on. Become a product marketing wiz. Reg. page will be live soon! CyberMarketingCon 2025 – Austin, TX December 7–10, 2025 Get your ticket TODAY: cybermarketingconference.com This year’s theme: Marketing Time Machine. Explore both the foundational skills and innovative tactics every cyber marketer needs now. Beautiful Booth Awards – Apply by May 20! Flashy or scrappy, we celebrate smart booths of all sizes. Apply now. 🔗 Links & Resources: Cybersecurity Marketing Society CyberMarketingCon 2025 RSAC 🎧 Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. Join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or on our podcast LinkedIn page, and keep up with us on X. See you in the next episode!

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