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Boosting Your eCommerce Journey

Boosting Your eCommerce Journey

By: Himanshu Parab
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About this listen

Boosting Your eCommerce Journey is a podcast for small and medium businesses, to build and continually grow, their business online. While ecommerce is rapidly developing, it is also very competitive, making it challenging for business owners to remain viable. We share strategies, trends, tips, and implementation insights to help you succeed in your ecommerce journey, and also have fun, while at it.

Himanshu Parab 2024 Economics Leadership Management & Leadership
Episodes
  • Ep. 09: What is the psychology of pricing?

    Ep. 09: What is the psychology of pricing?
    Nov 8 2024

    With increased competition in ecommerce, there is an ever-increasing awareness and focus on optimal pricing, on products being sold online. If you price too high, you might miss out on a customer purchase, but if you price low, you could lose on your profit margins. In this context, it is critical, to understand the psychology of pricing, different types and its advantages.
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    17 mins
  • Ep. 08: The power of influencer marketing in ecommerce

    Ep. 08: The power of influencer marketing in ecommerce
    Sep 30 2024

    Influence marketing is crucial for building brand awareness, driving engagement, and cultivating trust. Here brands often leverage influencers' credibility to reach their target audiences, thus increasing conversions, while building stronger customer relationships.
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    16 mins
  • Ep. 07: Ecommerce trends and predictions to grow business online

    Ep. 07: Ecommerce trends and predictions to grow business online
    Sep 11 2024

    In this episode we identify the top 5 ecommerce trends and predictions, to help businesses grow exponentially online. Apart from providing a suitable roadmap, hopefully it also helps small businesses identify opportunities for growth.
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    16 mins
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