Join Katelyn as she interviews Chief Marketing Officer Tori Johnston, exploring the realities of life as a CMO, essential tips for being an outstanding employee in any role, and invaluable career advice you won't want to miss.

Tori Johnston is a dynamic Chief Marketing Officer with over 14 years of experience, specializing in propelling brick-and-mortar brands within the fitness, wellness, and consumer healthcare sectors to new heights. She is recognized for her high-growth focus, having successfully led and scaled numerous brands to prominence. Throughout her career, Tori has spearheaded strategic go-to-market initiatives that have resulted in the successful launch of over 100 new stores across all major US markets and Canada. Notably, she has collaborated with industry leaders such as SoulCycle and Xponential Fitness, implementing innovative strategies to establish these brands as best-in-class. With a proven track record of driving growth, improving efficiency, and maximizing profits, Tori excels in founder-led and early-stage companies, guiding them through stages of growth all the way to IPO. Her expertise lies in crafting comprehensive marketing strategies that not only drive revenue but also resonate with consumers on a profound level, ultimately contributing to the long-term success of the brands she serves.

Connect with Tori Johnston on LinkedIn - https://www.linkedin.com/in/tori-johnston2/