Book Club Discussion – They Buy Your Because by Gerry O’Brion cover art

Book Club Discussion – They Buy Your Because by Gerry O’Brion

Book Club Discussion – They Buy Your Because by Gerry O’Brion

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 When I first picked up They Buy Your Because, I expected another tactical manual, filled with checklists and to-do items — and I love those! But what I found was something deeper: a thoughtful, surprisingly emotional exploration of why people truly make decisions. It was a refreshing reminder that even in aviation marketing, where [...]

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