Bonus: Value Not Volume - How to Build a Service Level Agreement to Align your Sales and Marketing Teams cover art

Bonus: Value Not Volume - How to Build a Service Level Agreement to Align your Sales and Marketing Teams

Bonus: Value Not Volume - How to Build a Service Level Agreement to Align your Sales and Marketing Teams

Listen for free

View show details

About this listen

 It's no secret sales and marketing teams have traditionally felt tension. Sales' point of view is that marketing isn't generating enough leads, and marketers feels like sales aren't working those leads. Jon Dick, Senior Vice President of Marketing at HubSpot, shares how you can set up a Service Level Agreement (SLA) to foster collaboration across teams, manage expectations and set your sales and marketing teams up for success. Jon also shares his personal tips for setting up an SLA, what metrics are important, and his golden principles for outbound marketing. Bookmarks: (4:20) Jon's 4 tips for building an SLA (8:11) Outbound marketing principles Helpful Resources: The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples) Free SLA Template for Sales and Marketing

What listeners say about Bonus: Value Not Volume - How to Build a Service Level Agreement to Align your Sales and Marketing Teams

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.