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On today’s episode, we’re chatting with an AEC marketing pro who I’ve known for years, Perryn Olson.

Perryn Olson, FSMPS, CPSM, CCMP is a fractional CMO with Alt.CMO, providing marketing strategy and leadership to construction and construction technology companies.

Previously, he was the CMO for the REX.one brands, REX Construction, REX Engineering, and REX Technology, which includes SuperDroid Robots.

Before REX, Perryn led the marketing, sales, and client relations teams at My IT as their Chief Strategy Officer.

I met Perryn 15+ years ago, when he began specializing in construction marketing and led the construction marketing firm, The Brand Constructors, and became a nationally recognized thought leader.

He has spoken and written extensively within the build and tech industries, and in 2014, he wrote the Construction Executive’s Guide to Brand Marketing and is a frequent marketing and construction technology podcast guest.

Perryn, welcome to the Bold Brand Show!

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BISNOW

I've got a special deal to share with you, from my friends at BISNOW!

I regularly hit up Bisnow events here in Denver, and honestly, they're my go-to for networking in commercial real estate and AEC.

Each month, they pull together these great panels with heavy-hitting speakers who actually know what's happening right now in different markets—not just theory, but real deals and trends.

What's cool is they're not just a Denver thing—they run these events across the country. So if you're looking to stay on top of market shifts or want to connect with the people making moves in CRE, it's worth checking out.

If you're interested, check out Bisnow – https://bisnow.com/events to see what's coming up.

You can use code BOLD - That’s B-O-L-D when you register to save FIFTEEN PERCENT on your ticket. Trust me, the connections you'll make are worth it.

Thank you, BISNOW.

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Thank you for joining us today on the Bold Brand Show.

For all of today’s shownotes and links to our sponsors, head over to BoldBrand.Show

Be sure to subscribe to our newsletter, where I’ll update you on the latest episodes and other exciting things happening at Bold Brand.

If you liked today’s episode, do me a favor and share it with a colleague.

Over at BoldBrand.Show you can subscribe on Apple Podcasts, Spotify, and everywhere you get podcasts, including YouTube—where you can watch full versions of each episode and join the conversation by commenting below.

The Bold Brand Show is produced by yours truly, Josh Miles, and is a product of Bold Brand LLC - a branding and video agency for AEC Firms, based in Denver Colorado.

Visit BoldBrand.com to learn more, or hit that orange button to schedule a time to chat about your branding or video project.

Catch us next time where we chat with another BOLD innovator in the AEC industry.

Thanks for listening. See you next time.

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Visit https://boldbrand.show to subscribe on your favorite platform.

Perryn on LinkedIn: https://www.linkedin.com/in/perryn/

More about Perryn: https://altcmo.net/perryn-olson/

https://altcmo.net/construction-seo-benchmarks/

#AECmarketing #AECbranding #aecpodcast

Subscribe to the Bold Brand Show everywhere you get podcasts at https://boldbrand.show

On today’s episode, we’re chatting with Josh Lahre and Joe Smetona Co-Founders & Partners at AEC Advisors.

Josh Lahre

Josh’s entire career has been dedicated to the AEC industry, advising clients on mergers & acquisitions, capitalization, internal stock valuation, and ownership transition issues. He is also a frequent keynote speaker at industry conferences, seminars, and webinars.

Prior to AEC Advisors, Josh was a Senior Vice President at EFCG, where he had worked for 11 years. He graduated from Harvard University and played varsity soccer.

Joe Smetona

Throughout Joe’s career, he has focused on corporate finance, investment analysis, mergers & acquisitions and financial sponsor advisory.

Prior to AEC Advisors, Joe worked in several corporate finance advisory and investing roles, including as a Vice President at EFCG, an investment associate at a family office, and a Capital Markets Analyst at CIT Group.

Joe graduated from Columbia University (MS in Operations Research) and Case Western University (BSE in Mechanical Engineering and BA in Philosophy). He was also the varsity captain of the Case Western tennis team.

And for the sake of full disclosure, I’ve had the pleasure of working with AEC Advisors for the past few years on various video and photography projects, and they’re just one of my favorite teams in the industry. Josh & Joe it’s great to see you!

Welcome to the Bold Brand Show!

:::::

BISNOW

I've got a special deal to share with you, from my friends at BISNOW!

I regularly hit up Bisnow events here in Denver, and honestly, they're my go-to for networking in commercial real estate and AEC.

Each month, they pull together these great panels with heavy-hitting speakers who actually know what's happening right now in different markets—not just theory, but real deals and trends.

What's cool is they're not just a Denver thing—they run these events across the country. So if you're looking to stay on top of market shifts or want to connect with the people making moves in CRE, it's worth checking out.

If you're interested, check out Bisnow – https://bisnow.com/events to see what's coming up.

You can use code BOLD - That’s B-O-L-D when you register to save FIFTEEN PERCENT on your ticket. Trust me, the connections you'll make are worth it.

Thank you, BISNOW.

:::::

Thank you for joining us today on the Bold Brand Show.

For all of today’s shownotes and links to our sponsors, head over to BoldBrand.Show

Be sure to subscribe to our newsletter, where I’ll update you on the latest episodes and other exciting things happening at Bold Brand.

If you liked today’s episode, do me a favor and share it with a colleague.

Over at BoldBrand.Show you can subscribe on Apple Podcasts, Spotify, and everywhere you get podcasts, including YouTube—where you can watch full versions of each episode and join the conversation by commenting below.

The Bold Brand Show is produced by yours truly, Josh Miles, and is a product of Bold Brand LLC - a branding and video agency for AEC Firms, based in Denver Colorado.

Visit BoldBrand.com to learn more, or hit that orange button to schedule a time to chat about your branding or video project.

Catch us next time where we chat with another BOLD innovator in the AEC industry.

Thanks for listening. See you next time.

#aecpodcast #boldbrandshow #aecindustry

- Jay is the son of architect & started his career at Dekker/Perich/Sabatini

- Data driven programming firm focused on Healthcare—Innova Group

- International planning, urban design firm—Design Workshop

- National A/E firm Page (now Stantec)

- Now at a National Builder—Swinerton

More on Swinerton - https://swinerton.com/

Connect with Jay - https://www.linkedin.com/in/jaysabatini/

:::::

BISNOW

I've got a special deal to share with you, from my friends at BISNOW!

I regularly hit up Bisnow events here in Denver, and honestly, they're my go-to for networking in commercial real estate and AEC.

Each month, they pull together these great panels with heavy-hitting speakers who actually know what's happening right now in different markets—not just theory, but real deals and trends.

What's cool is they're not just a Denver thing—they run these events across the country. So if you're looking to stay on top of market shifts or want to connect with the people making moves in CRE, it's worth checking out.

If you're interested, check out Bisnow – That’s bisnow.com/events to see what's coming up.

You can use code BOLD - That’s B-O-L-D when you register to save FIFTEEN PERCENT on your ticket. Trust me, the connections you'll make are worth it.

Thank you, BISNOW.

:::::

Thank you for joining us today on the Bold Brand Show.

For all of today’s shownotes and links to our sponsors, head over to BoldBrand.Show

Be sure to subscribe to our newsletter, where I’ll update you on the latest episodes and other exciting things happening at Bold Brand.

If you liked today’s episode, do me a favor and share it with a colleague.

Over at BoldBrand.Show you can subscribe on Apple Podcasts, Spotify, and everywhere you get podcasts, including YouTube—where you can watch full versions of each episode and join the conversation by commenting below.

The Bold Brand Show is produced by yours truly, Josh Miles, and is a product of Bold Brand LLC - a branding and video agency for AEC Firms, based in Denver Colorado.

Visit BoldBrand.com to learn more, or hit that orange button to schedule a time to chat about your branding or video project.

Catch us next time where we chat with another BOLD innovator in the AEC industry.

Thanks for listening. See you next time.

:::::

Connect with us:

https://www.linkedin.com/in/joshuamiles/

https://www.youtube.com/@BoldBrandShow

https://boldbrand.show

https://boldbrand.com

https://instagram.com/boldbrand

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