Blackberry — Lessons from Smartphone Marketing Strategies for Small Businesses
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Blackberry — Lessons from Smartphone Marketing Strategies for Small Businesses
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About this listen
This episode of The Brand Archive podcast delves into the legacy of Blackberry, exploring its origins as RIM, the evolution of its branding, and the marketing strategies that propelled it to success. The hosts discuss the impact of the iPhone on Blackberry's market position, the challenges it faced, and its eventual pivot to cybersecurity. Through this journey, they highlight key lessons in branding, target audience engagement, and the importance of innovation in the tech industry.
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