Episodes

  • New reality: AI video ads beat traditional UGC

    New reality: AI video ads beat traditional UGC
    Nov 27 2025

    Date: November 27th, 2025

    Summary: Kevin King discusses how AI video ads are outperforming traditional UGC content, shares a framework for creating converting AI videos using Google's Veo, covers Dan Kurtz's Snippet Swiper system for Google AI rankings, and highlights the Market Masters 3 replay bundle available for Black Friday.

    Key points discussed:

    • AI video ads achieving 53% lower cost per purchase compared to traditional UGC
    • Matt Clark's 4-step framework for creating converting AI video ads
    • Using Google's Veo to create studio-quality AI videos in 2 hours
    • The economics of AI video ads vs traditional UGC creators
    • Dan Kurtz's Snippet Swiper system for Answer Engine Optimization (AEO)
    • Pre-built prompts for site architecture, content gap analysis, and snippet optimization
    • Case study: 22,000 to 360,000 monthly sessions in 90 days using AEO
    • EEAT (Experience, Expertise, Authoritativeness, Trust) optimization for content credibility
    • Adobe Analytics data on AI-driven visit growth
    • Market Masters 3 replay bundle BFCM special

    Links mentioned:

    • Market Masters replay bundle ($197 BFCM special)
    • Golden Seller Awards voting
    • Google Veo
    • Facebook Ad Library
    • Market Masters 3 video
    • Merchant Mastery StorySelling tool

    Hot picks:

    • Japan to end tax breaks on Temu & Shein shipments
    • How Gen Z broke the marketing funnel
    • Black Friday sales are lying to you

    Find us at BillionDollarSellers.com

    Follow me on Twitter and LinkedIn.
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    18 mins
  • How to beat your competition with Rufus

    How to beat your competition with Rufus
    Nov 24 2025
    Date: Monday, November 24th, 2025 Summary: Kevin King discusses Amazon's Rufus AI revolution, how to optimize for AI-driven search, sponsored prompts in Rufus, the Amy Wees Rufus optimization method, and Amazon's strategic positioning against ChatGPT and other AI shopping tools. Key points discussed: Amazon's Rufus AI assistant and "Researched-by-AI" sections in search resultsHow external authoritative sources now impact Amazon visibilityInfluencer storefronts and TikTok favorites as new ranking factorsAmazon's sponsored prompts in Rufus - the future of advertisingAmy Wees's winning Rufus optimization strategy from Nick Penev's Hack ContestStep-by-step SOP for competitive analysis using Rufus and ChatGPTNew research on what drives purchase decisions (price, descriptions, images, reviews)Amazon blocking OpenAI crawlers to protect its ecosystemAmazon's price leadership: 14% lower than major U.S. online retailersUsing Stack Influence for micro-influencer product seeding at scaleTemu and Amazon swapping playbooks: local fulfillment vs. discount push Links mentioned: BDSC Seller Protection Expert Panel - Today at 2pm EST with Paul Rafelson, Chris Keef, and Rich GoldsteinAmy Wees Rufus Optimization ClipCajari Software Tool - Automates Amazon Seller Central data collection for agenciesTop 10 Amazon Ads Updates from Unboxed - Incrementum Digital walkthroughStack Influence Platform - Reach page 1 on Amazon with micro-influencer product seeding (Get 10% off)Blueland Case Study - 13x ROI scaling influencers on Amazon Hot picks: AI overviews ranking shopping keywordsGoogle ads starting to surface inside AI modeAmazon sellers skipping Black Friday deals as tariffs biteHow Gen Z is reshaping holiday marketingTarget launching in ChatGPT this weekThe great supply chain reversal Stump Bezos answer: It must also show a clear transformation Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
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    21 mins
  • Amazon Agencies Are Struggling to Survive

    Amazon Agencies Are Struggling to Survive
    Nov 20 2025
    Date: November 20th, 2025 Summary: Kevin King discusses AI shopping agents from Amazon and Google, the struggle facing Amazon agencies in 2026, growth through consolidation and M&A, and tools showcased at Market Masters 3. Key Points Discussed: Amazon and Google's new AI shopping agents that complete purchases autonomouslyHow Rufus auto-buy feature monitors prices and executes transactionsGoogle's conversational shopping, AI store calling, and agentic checkout featuresThe Amazon agency survival challenge: rising acquisition costs and retention issuesMulti-channel expansion as table stakes for agency successM&A strategy: buying other agencies to scale faster than organic growthThe importance of retention, tight contracts, and diversified client booksUsing analytics platforms like MerchantSpring for profitability insightsListingOptimization.ai and Keploscraper.com tools from Market Masters 3Affiliate marketing projected to reach $287 billion by 2027 Links Mentioned: PickFu - Sign up for free and claim $100 credit with code BDSN2025Marketing Misfits: "$997 Per Ticket!? The Bride Who SOLD OUT Her Wedding"Affiliate Marketing Statistics - See written newsletter for detailsMystery Link of the DayListingOptimization.aiKeploscraper.comMerchantSpring Analytics Platform Hot Picks: TikTok Shop is one of the fastest growing brands in the USAData shows how AI Overviews is ranking shopping keywordsHow Amazon monetizes the software layer sellers depend onJeff Bezos creates new A.I. startup Stump Bezos Answer: Prices have risen an average of about 13% on Amazon this year (Note: The email states 12.8%) Parting Shot: "Be so good they can't ignore you." - Steve Martin Link to written version of the newsletter: https://www.billiondollarsellers.com/p/bdsn-amazon-agencies-are-struggling-to-survive Find us at BillionDollarSellers.com Follow Kevin King on Twitter and LinkedIn
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    17 mins
  • How to expose your Amazon rivals secrets

    How to expose your Amazon rivals secrets
    Nov 17 2025

    Date: Monday, November 17th, 2025

    Summary: Kevin King shares best tactics from recent newsletters while hosting Market Masters in Austin, covering Govee's $250M Amazon success story, AI-powered SEO strategies with schema markup, competitive intelligence with Competely.ai, micro-influencer marketing through Stack Influence, creating high-converting comparison charts, and linguistic optimization to navigate Amazon's keyword restrictions.

    Key Points Discussed:

    • Govee's rise from zero to $250M on Amazon by dominating the LED lighting niche
    • How Wu Wenlong leveraged his Anker experience to build a lighting empire
    • Govee's winning formula: niche domination, Amazon-first strategy, community building through their app, and strategic co-branding
    • Understanding schema (structured data) and its importance for AI-driven search
    • Using Slim SEO Schema tool for easy WordPress implementation
    • Competely.ai for one-click competitive analysis across 100+ data points
    • Stack Influence platform for automated micro-influencer collaborations
    • Leveraging AI to create high-converting comparison charts for Amazon listings
    • Strategic positioning in comparison charts: trust-building vs. competitive advantage
    • Linguistic optimization strategies to bypass Amazon's keyword censors while maintaining compliance

    Links Mentioned:

    • Govee's Amazon Success Story - Chinese Sellers Substack
    • Slim SEO Schema WordPress Plugin
    • Competely.ai - AI Competitor Intelligence Tool
    • Stack Influence Platform (10% off this month)
    • Stack Influence Case Study - Blueland 13x ROI
    • Intellibrand Newsletter - Comparison Charts Guide

    Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
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    22 mins
  • The battle for AI shopping control

    The battle for AI shopping control
    Nov 13 2025

    Date: November 13th, 2025 Summary: Kevin King discusses how third-party sources drive 85% of brand discovery in AI search, the legal battle between Amazon and Perplexity over AI shopping control, Amazon Rufus hitting $10 billion in sales, optimizing text overlays for higher engagement, and Amazon's AI revolution in advertising announced at unBoxed.

    Key points discussed:

    • Third-party sources drive 85% of brand discovery in AI search
    • How Amazon sellers can build visibility in AI-powered product discovery
    • Amazon vs Perplexity: The battle for AI shopping control
    • Browser-based AI agents and why they're hard to block
    • Amazon Rufus reaches $10 billion in annualized sales
    • Text overlay strategies: videos need edge placement, static images need centered text
    • Amazon's AI advertising transformation unveiled at unBoxed
    • New tools: Campaign Manager, Creative Agent, Video for Sponsored Products, Full-Funnel Campaigns, Ads Agent, and Sponsored Prompts with Rufus

    Links mentioned:

    • PickFu - Get $100 credit with code BDSN2025
    • ChatGPT is Killing Your Strategy - Video with Lutz Finger
    • BDSN Mystery Link of the Day
    • Amazon's AI advertising transformation - LinkedIn article by Jeff Cohen

    Hot picks:

    • Walmart adds AI generated audio summaries to product pages
    • Amazon's Black Friday week starts November 20
    • Shopify says AI driven orders are up 11x since January
    • Have you spotted this new Sponsored Brand headline placement?

    Stump Bezos answer: 24 million formerly duty-free packages have been processed

    Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
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    16 mins
  • This hidden PPC setting burns your budget

    This hidden PPC setting burns your budget
    Nov 10 2025
    Date: Monday, November 10th, 2025 Summary: Kevin King shares best tactics from recent issues while co-hosting the Marketing Misfits Cigar Weekend in Tampa. Topics include TikTok-first product research, hidden PPC settings that waste budget, eye contact strategies for better ad conversions, and how to fight coordinated review attacks. Key Points Discussed: The decline of traditional product research tools and the rise of TikTok-first discoveryHow Josh Hadley (8-figure Amazon seller) uses TikTok Shop data instead of Jungle Scout or Helium 10Using Kalo Data to analyze TikTok Shop performance and find viral productsTwo overlooked Amazon reports: Market Basket Analysis and Demographic Report for audience insightsEye contact psychology in ads: when models should look away vs. directly at viewers for 30% better conversionsStack Influence platform for automated micro-influencer product seeding at scaleAmazon's new "maximize reach" PPC setting that defaults to off-Amazon placementsHow to stop budget bleed by switching to "minimize spend" settingUnspent campaign budget reallocation feature and how to use it strategicallyFighting coordinated negative review attacks with proper escalation tacticseCom Triage's GPT tool for building cases to remove abusive reviewsRufus image hack: embedding keywords in images using slightly off-color textUsing Imagechek tool to verify what Amazon's AI can read in your imagesHow product discovery has shifted from "on the shelf" to social feeds, AI, and creator contentWhy brands must create demand before customers search Links Mentioned: Billion Dollar Sellers Club (Josh Hadley's presentation)Stack Influence Platform (10% off code: BillionDollarSellers)Stack Influence Case Study (Blueland 13X ROI results)eCom Triage Review Removal GPT (free for BDSN subscribers)Imagechek Tool (see what Amazon's AI reads in your images)ProductPinion (Matt Kostan's company)Prem Gupta's LinkedIn Post (Market Basket Analysis & Demographics)Destaney Wishon's LinkedIn Post (The shelf is dead) Find us at BillionDollarSellers.com Follow Kevin King on LinkedIn
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    18 mins
  • Easy fix to increase BFCM sales by 20-29%

    Easy fix to increase BFCM sales by 20-29%
    Nov 6 2025
    Date: November 6th, 2025 Summary: Kevin King discusses mobile-ready hero images for Black Friday/Cyber Monday, the 4 Ws Framework for thumbnail optimization, how to pass visual clarity tests, and strategies to avoid losing 20-29% of potential sales to better-optimized competitors. Key Points Discussed: Mobile commerce accounts for 66% of all global e-commerce salesThe 4 Ws Framework: Who (brand), What (product type), Which (variant), and How Much (size/quantity)Three critical image tests: Visual Clarity, Color Contrast, and Clean BackgroundMobile shoppers often add items to cart from thumbnails without opening listingsOver 46% of shoppers cannot perceive critical information from poorly optimized thumbnailsCase study: Unilever tested 30,000+ images with this frameworkAd Badger tutorial on auditing Amazon PPC campaigns using bulk files and pivot tablesIsaac Gross's complimentary order dashboard for Amazon sellersHow to organically double review velocity while staying 100% compliantSupreme Court challenges Trump tariffs with $90 billion in tariff payments at stakeMarket Maze survey reveals only 19% of shoppers plan ahead for deal events Links Mentioned: Try the Billion Dollar Sellers Club for $9How to Audit Amazon PPC Campaigns - Ad Badger YouTube VideoBDSN Mystery Link of the DayMerchantSpring Affiliate ProgramContrast Tools (Free Color Contrast Testing)Isaac Gross's Order Dashboard at IG PPCDouble Your Organic Reviews Webinar - Swapt & eCom Triage Hot Picks: Walmart Marketplace opens official seller forumHow to get your products discovered in ChatGPT & RufusBetter Amazon inventory placement fields record delivery speedsAmazon expects 5% jump in shipment volume this holiday season Stump Bezos Answer: 51% of TikTok users are over the age of 30 Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
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    14 mins
  • Amazon CEO's AI disconnect exposed

    Amazon CEO's AI disconnect exposed
    Nov 3 2025

    Date: Monday November 3rd, 2025

    Summary: Kevin King examines Amazon CEO Andy Jassy's disconnect from the current state of agentic commerce, explores global Amazon marketplace opportunities, discusses AI's influence on holiday shopping, and shares strategies for scaling with micro-influencers and Custom Analytics.

    Key Points Discussed:

    • What percentage of holiday purchases will be influenced by AI according to Salesforce
    • Analysis of the best Amazon marketplaces to sell on beyond just GMV
    • Top 5 Amazon marketplace opportunities: US, Japan, Germany, UK, and Canada
    • Global e-commerce traffic patterns with Amazon, Temu, and AliExpress leading
    • Google's new AI marketing tool Pomelli
    • Amazon CEO Andy Jassy's disconnect from current agentic commerce capabilities
    • ChatGPT's memory, shopping history, and pricing accuracy vs. Jassy's claims
    • ChatGPT's Atlas browser and why Amazon can't block it
    • Using Stack Influence to reach page 1 on Amazon with micro-influencers
    • Amazon's newly-released comprehensive Custom Analytics platform
    • BDSS Market Masters event in Austin (November 13-17)

    Links Mentioned:

    • Marketplace Pulse: Amazon's Global Marketplace Opportunity
    • PickFu - Sign up free and get $100 credit with code "BDSN2025"
    • Google Pomelli AI Marketing Tool Demo (YouTube)
    • BDSN Mystery Link of the Day
    • ChatGPT Atlas Browser
    • Stack Influence Platform (10% off code: BillionDollarSellers)
    • Blueland Stack Influence Case Study - 13x ROI
    • BDSS Market Masters Event - Austin, TX (Nov 13-17)

    Hot Picks:

    • Walmart debuts two Black Friday events and Cyber Monday strategy
    • Mastercard and PayPal announce agentic AI pact
    • SmartScout guide: How to identify profitable Amazon products
    • Amazon delivery glasses, fulfillment robots, and AI models

    Stump Bezos Answer: Salesforce predicts that 41% of purchases this holiday season will be influenced by AI ($263B)

    Find us at BillionDollarSellers.com

    Follow me on Twitter and LinkedIn.
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    15 mins