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Billion Dollar Sellers

Billion Dollar Sellers

By: Kevin King
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 Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.Copyright 2024 All rights reserved. Economics Leadership Management & Leadership
Episodes
  • New reality: AI video ads beat traditional UGC

    New reality: AI video ads beat traditional UGC
    Nov 27 2025

    Date: November 27th, 2025

    Summary: Kevin King discusses how AI video ads are outperforming traditional UGC content, shares a framework for creating converting AI videos using Google's Veo, covers Dan Kurtz's Snippet Swiper system for Google AI rankings, and highlights the Market Masters 3 replay bundle available for Black Friday.

    Key points discussed:

    • AI video ads achieving 53% lower cost per purchase compared to traditional UGC
    • Matt Clark's 4-step framework for creating converting AI video ads
    • Using Google's Veo to create studio-quality AI videos in 2 hours
    • The economics of AI video ads vs traditional UGC creators
    • Dan Kurtz's Snippet Swiper system for Answer Engine Optimization (AEO)
    • Pre-built prompts for site architecture, content gap analysis, and snippet optimization
    • Case study: 22,000 to 360,000 monthly sessions in 90 days using AEO
    • EEAT (Experience, Expertise, Authoritativeness, Trust) optimization for content credibility
    • Adobe Analytics data on AI-driven visit growth
    • Market Masters 3 replay bundle BFCM special

    Links mentioned:

    • Market Masters replay bundle ($197 BFCM special)
    • Golden Seller Awards voting
    • Google Veo
    • Facebook Ad Library
    • Market Masters 3 video
    • Merchant Mastery StorySelling tool

    Hot picks:

    • Japan to end tax breaks on Temu & Shein shipments
    • How Gen Z broke the marketing funnel
    • Black Friday sales are lying to you

    Find us at BillionDollarSellers.com

    Follow me on Twitter and LinkedIn.
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    18 mins
  • How to beat your competition with Rufus

    How to beat your competition with Rufus
    Nov 24 2025
    Date: Monday, November 24th, 2025 Summary: Kevin King discusses Amazon's Rufus AI revolution, how to optimize for AI-driven search, sponsored prompts in Rufus, the Amy Wees Rufus optimization method, and Amazon's strategic positioning against ChatGPT and other AI shopping tools. Key points discussed: Amazon's Rufus AI assistant and "Researched-by-AI" sections in search resultsHow external authoritative sources now impact Amazon visibilityInfluencer storefronts and TikTok favorites as new ranking factorsAmazon's sponsored prompts in Rufus - the future of advertisingAmy Wees's winning Rufus optimization strategy from Nick Penev's Hack ContestStep-by-step SOP for competitive analysis using Rufus and ChatGPTNew research on what drives purchase decisions (price, descriptions, images, reviews)Amazon blocking OpenAI crawlers to protect its ecosystemAmazon's price leadership: 14% lower than major U.S. online retailersUsing Stack Influence for micro-influencer product seeding at scaleTemu and Amazon swapping playbooks: local fulfillment vs. discount push Links mentioned: BDSC Seller Protection Expert Panel - Today at 2pm EST with Paul Rafelson, Chris Keef, and Rich GoldsteinAmy Wees Rufus Optimization ClipCajari Software Tool - Automates Amazon Seller Central data collection for agenciesTop 10 Amazon Ads Updates from Unboxed - Incrementum Digital walkthroughStack Influence Platform - Reach page 1 on Amazon with micro-influencer product seeding (Get 10% off)Blueland Case Study - 13x ROI scaling influencers on Amazon Hot picks: AI overviews ranking shopping keywordsGoogle ads starting to surface inside AI modeAmazon sellers skipping Black Friday deals as tariffs biteHow Gen Z is reshaping holiday marketingTarget launching in ChatGPT this weekThe great supply chain reversal Stump Bezos answer: It must also show a clear transformation Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
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    21 mins
  • Amazon Agencies Are Struggling to Survive

    Amazon Agencies Are Struggling to Survive
    Nov 20 2025
    Date: November 20th, 2025 Summary: Kevin King discusses AI shopping agents from Amazon and Google, the struggle facing Amazon agencies in 2026, growth through consolidation and M&A, and tools showcased at Market Masters 3. Key Points Discussed: Amazon and Google's new AI shopping agents that complete purchases autonomouslyHow Rufus auto-buy feature monitors prices and executes transactionsGoogle's conversational shopping, AI store calling, and agentic checkout featuresThe Amazon agency survival challenge: rising acquisition costs and retention issuesMulti-channel expansion as table stakes for agency successM&A strategy: buying other agencies to scale faster than organic growthThe importance of retention, tight contracts, and diversified client booksUsing analytics platforms like MerchantSpring for profitability insightsListingOptimization.ai and Keploscraper.com tools from Market Masters 3Affiliate marketing projected to reach $287 billion by 2027 Links Mentioned: PickFu - Sign up for free and claim $100 credit with code BDSN2025Marketing Misfits: "$997 Per Ticket!? The Bride Who SOLD OUT Her Wedding"Affiliate Marketing Statistics - See written newsletter for detailsMystery Link of the DayListingOptimization.aiKeploscraper.comMerchantSpring Analytics Platform Hot Picks: TikTok Shop is one of the fastest growing brands in the USAData shows how AI Overviews is ranking shopping keywordsHow Amazon monetizes the software layer sellers depend onJeff Bezos creates new A.I. startup Stump Bezos Answer: Prices have risen an average of about 13% on Amazon this year (Note: The email states 12.8%) Parting Shot: "Be so good they can't ignore you." - Steve Martin Link to written version of the newsletter: https://www.billiondollarsellers.com/p/bdsn-amazon-agencies-are-struggling-to-survive Find us at BillionDollarSellers.com Follow Kevin King on Twitter and LinkedIn
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    17 mins
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