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Billion Dollar Sellers

Billion Dollar Sellers

By: Kevin King
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 Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.Copyright 2024 All rights reserved. Economics Leadership Management & Leadership
Episodes
  • How much in tariff refunds will you get?

    How much in tariff refunds will you get?
    Apr 20 2026

    Date: Monday 20th of April 2026

    Summary: Kevin King covers CBP's newly launched CAPE tariff refund system, sobering survey data showing nearly 70% of Amazon sellers are grinding or distressed, the Nashville sellers' song born out of frustration with Amazon's payout changes, a hero image tip from John Aspinall, Amazon's new review sharing rules rolling out through May 31, and a reality check on how small AI adoption really is.

    Key Points Discussed:

    • CBP's CAPE (Consolidated Administration and Processing of Entries) system launch for processing roughly $127 billion in IEEPA tariff refunds
    • How the refund process works: ACE Portal, CAPE Declarations, Phase 1 limits, and 60–90 day timelines
    • Survey of 900 sellers: 23% thriving, 31% grinding, 38% distressed, 8% consolidating
    • Amazon's margin squeeze: 3.5% fuel surcharge, 7-day payout clock shifting from ship to delivery, and auto-deducting ad spend from proceeds
    • Million Dollar Sellers' 24-hour advertising boycott
    • Ecom Mastery AI attendees recording a song in Nashville with Tyler Cain and Billboard #1 artist Meghan Linsey
    • Hero image tip from John Aspinall: sell the experience, never show a closed container
    • Amazon review sharing rule changes (Feb 12 – May 31) and what sellers should audit this week
    • AI adoption reality: 84% of the world has never touched an AI tool, and fewer than 5 million are advanced users

    Links Mentioned:

    • CBP IEEPA Duty Refunds information page
    • "Bye Bye Bezos" — the Nashville sellers' song video
    • Live AI Amazon PPC Challenge Registration (April 27 – May 1)
    • Stack Influence Platform (10% off this month)

    Hot Picks:

    • California says Amazon punishes sellers for lower prices elsewhere
    • How a proper Amazon SEO strategy improves your PPC results
    • Only a fraction of TikTok trends last beyond two weeks
    • Google's new AI-powered shopping raises new competition questions
    • Andy Jassy's annual letter to Amazon shareholders

    Stump Bezos Answer: Google's AI Overviews are wrong 10% of the time.

    Parting Shot: "Champions behave like champions before they're champions; they have a winning standard of performance before they are winners." — Bill Walsh

    Find us at BillionDollarSellers.com

    Follow me on Twitter and LinkedIn.
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    12 mins
  • Inside: Content Is No Longer King... But This Is

    Inside: Content Is No Longer King... But This Is
    Apr 8 2026
    Date: April 16th, 2026 Summary: Kevin King shares a special Marketing Misfits crossover edition covering AI search and Answer Engine Optimization (AEO), why 90% of websites are invisible to AI, schema markup strategies, the AIDA copywriting formula, email segmentation tactics, a Liquid Death case study, and practical tips for optimizing content for AI answer engines. Key Points Discussed Kasim Aslam's research on how AI answer engines choose their sourcesWhy schema markup is the new backlink and only 12.4% of websites use it correctlyThe Dark Psychology of Gen Z Buyers with Sarah LevingerGoogle's quiet restriction of AI training sources from hundreds to just 10The AIDA copywriting formula and how most marketers get it wrongEmail segmentation: behavioral vs. demographic targetingCheckThat.ai as a baseline AEO measurement toolLiquid Death case study: testing the brand before the product7 ways AI search differs from traditional Google searchFAQ schema optimization for Answer Engine OptimizationThe cigar band origin story and Collective Minds Society trip Links Mentioned E-Com Mastery AI Nashville ReplaysMarketing Misfits NewsletterThe Dark Psychology of Gen Z Buyers (YouTube)The Rise of AI Answer Engines with Kasim Aslam (YouTube)The New AI-SEO Playbook in 2026 with Tracy Graziani (YouTube)Dragon Fish - Email Marketing & AEO HelpCheckThat.ai - AI Brand Perception ToolCollective Minds Society Cigar & Whisky Trip (Feb 2027)Marketing Misfits PodcastLink to written version of the newsletter: [Insert link here] Trivia Question Answer Only 12.4% of websites use schema markup correctly, and those sites earn 2.8 times more AI citations than those without it. Connect Website: BillionDollarSellers.comTwitterLinkedIn
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    16 mins
  • BDSN x Marketing Misfits: 7 Brands That Built Empires Breaking Rules

    BDSN x Marketing Misfits: 7 Brands That Built Empires Breaking Rules
    Apr 8 2026
    Date: April 13th, 2026 Summary: Kevin King covers the latest Marketing Misfits newsletter with highlights on unconventional brand building, why LinkedIn is the most undervalued platform in marketing, how a joke Instagram handle turned into a cigar empire, the $100,000 water bottle, loss aversion in marketing, the Purple mattress case study, and an AI marketing tip on building a brand voice document. Key Points Discussed Why LinkedIn is the most undervalued marketing platform (Joshua B. Lee, "Dopamine Dealer of LinkedIn")LinkedIn newsletter hack: 20–50% open rates and Google indexing in under an hourBrandon Wells: How a joke Instagram handle became a cigar brokerage empireThe Chalkboard: Build the story before you build the brandMarketing trends: Brand vs. ad spend across luxury and mass marketLoss aversion in marketing: practical applications and ethical useA/B testing framework for email marketingAI/Marketing tool highlight: AdCreative.aiCase study: Purple mattress and the "raw egg test" viral videoFrom the Humidor: Yamazaki whisky's overnight global transformationAI marketing tip: How to develop a unique brand voice document with AI7 brands that built empires by breaking every ruleThe "Red Ocean, Blue Offer" strategy for brand building Links Mentioned E-Com Mastery AI ReplaysMarketing Misfits Episode: "Dopamine Dealer of LinkedIn" with Joshua B. LeeMarketing Misfits Episode: How a Joke Turned Into a Cigar Empire (Brandon Wells)$100,000 Water Bottle?! Insane Luxury Branding (Kevin & Norm)Dragon Fish – Email Marketing HelpAdCreative.ai – AI-Powered Ad Creative GenerationCollective Minds Society Cigar & Whisky Trip (Feb 18–22, 2027)Marketing Misfits PodcastLink to written version of the newsletter: [Insert link here] Trivia Answer The Lancero and Corona sizes. The manufacturer told Brandon Wells these shapes "couldn't be sold." He took them on because he believed in the story behind the blend and the maker. They sold out because his audience trusted his recommendation completely. Connect Website: BillionDollarSellers.comTwitterLinkedIn
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    16 mins
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