Date: February 9th, 2026

Summary: Kevin King covers how to use Amazon's Downstream Impact (DSI) framework to find your highest-value product, Amazon's Q4 2025 earnings highlights, Rufus AI hitting $12 billion in incremental sales and what it means for sellers, an AWD vs 3PL cost calculator, TikTok's new Halo Performance Tool that tracks off-site Shopify sales, and Amazon opening its ad platform to AI agents via MCP.

Key points discussed:

• How to calculate Downstream Impact (DSI) for your Amazon business using a 3-step process to find your "gateway drug" ASIN
• Amazon Q4 FY2025: $213 billion revenue, 3P seller services at $53 billion, advertising at $21 billion for the quarter
• Rufus AI generated $12 billion in incremental sales with 300+ million users and 60% higher conversion rates
• The shift from keyword stuffing to Noun Phrase Optimization for AI-powered product discovery
• AWD vs 3PL cost calculator for SKU-level financial modeling
• TikTok's Halo Performance Tool tracking off-site Shopify sales from TikTok content
• Amazon Ads MCP Server now in open beta, enabling AI agents to manage ad campaigns via natural language

Links mentioned:

• Ecom Mastery AI Event PDF
• EcomMastery.AI - Jon Derkits
• AWD vs 3PL Cost Calculator
• Stack Influence - Micro-Influencer Platform

Hot picks:

• Best ecom conferences to attend in 2026
• Amazon has a new leader of 3P Seller Partner Services
• AI is now citing YouTube as its source more than Reddit

Stump Bezos answer: 26 million Americans are expected to call in sick the day after the Super Bowl.

Parting shot: "Progress is impossible without change, and those who cannot change their minds cannot change anything." — George Bernard Shaw

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