Beyond the Press Release: The Power of PR with Hannah Duggleby
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Beyond the Press Release: The Power of PR with Hannah Duggleby
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About this listen
Think PR is just about press releases and glamorous events? Think again!
In this episode of the Pocket-size PR Podcast, host Charlotte Nichols sits down with Hannah Duggleby, Head of Marketing at Channel Studios and a marketing guest lecturer at Gateshead College. Together, they dive into the evolving world of PR, breaking down common misconceptions, the fine line between PR and marketing, and the overlooked strategies that businesses can leverage for greater impact.
Hannah shares her insights from over 15 years in the travel and hospitality industry, managing international campaigns, and how PR plays a vital role in reputation building. She also discusses the latest PR trends, the growing importance of authenticity in the AI era, and why data-driven storytelling is an untapped goldmine for businesses.
If you've ever wondered why PR isn’t just about press releases and glamorous events, this episode is for you! Discover the real power of PR and how it can drive visibility, trust, and long-term success.