Search engines are dead. Well… not quite. But the way people find information has shifted forever. We don’t “search” anymore—we ask. And when we ask, we expect a straight answer. Not a list of links. Not a scroll through ten blue websites. A clear, authoritative, single answer. That shift has given rise to something you’ve probably never optimised for before: Answer Engine Optimisation. And if you don’t adapt, your business risks becoming invisible in the age of AI-driven search.

In this episode of One To Deploy, Daniel Martin unpacks the new frontier beyond SEO—how Answer Engine Optimisation works, why it matters, and exactly how you can start implementing it in your business. You’ll learn:

-> What Answer Engine Optimisation actually is (and how it differs from traditional SEO).

-> Why voice assistants, AI tools, and “zero-click searches” are rewriting the rules of visibility online.

-> How to identify the real questions your customers are asking—and structure your content so you become the answer.

-> The role of featured snippets, schema markup, and conversational language in winning visibility.

-> Simple, practical steps you can start today to put your brand in front of the right people, at the right time, in the right format.

This isn’t theory. It’s the playbook for making sure your business doesn’t get left behind while AI assistants and answer engines shape the next era of discovery. By the end of this episode, you’ll know how to make your business the one that shows up—not just in search results, but as the answer itself.