
Beyond Haircuts: Building a Children's Salon Empire with Sharkey's Cuts for Kids Owner Lacy Altenhofen
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What does it take to build a successful children's hair salon franchise? Lacy Altenhofen, owner of multiple Sharkey's Cuts for Kids locations in Texas, reveals the unexpected journey that transformed her from marketing professional to thriving entrepreneur.
Driven by a desire to bring valuable services to her hometown communities, Lacy discovered Sharkey's Cuts for Kids through what she calls "serendipity" – receiving an email from the co-founder himself while simultaneously having the franchise recommended by her consultant. This perfect alignment confirmed she was on the right path, despite having no prior salon industry experience.
Her timing, however, couldn't have been more challenging. Just three and a half months after opening her first location, COVID forced temporary closures. Yet through strategic marketing, community partnerships, and unwavering dedication to company culture, her business not only survived but began thriving shortly after reopening.
What makes Sharkey's Cuts for Kids unique in the competitive landscape is their commitment to inclusivity and age-appropriate experiences. From fun cars for toddlers to Xbox stations for tweens, they've created an environment where children of all ages and neurodiversity levels feel comfortable. As Lacy explains, "We grow with the family," serving children from their first haircut through their teenage years.
For aspiring franchise owners, Lacy offers this golden nugget: "I would rather be understaffed with the right people than appropriately staffed with the wrong ones." Her focus on creating a teamwork-oriented culture stands in contrast to the traditionally competitive salon industry, where stylists often work against rather than with each other.
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From your pals in franchise ownership, Jack and Jill Johnson.