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Beyond Clarkonomics: How the Fever’s evolution is transforming a sports capital

Beyond Clarkonomics: How the Fever’s evolution is transforming a sports capital

By: IBJ Media
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About this listen

 Beyond Clarkonomics is a narrative podcast hosted by IBJ business of sports reporter Mickey Shuey exploring Caitlin Clark’s arrival to the Indiana Fever and the ripple effect it's having on Indianapolis. Through expert interviews and archival audio, the series unpacks how Clark’s presence is transforming a once-struggling franchise—and how that transformation is reshaping downtown revitalization, civic planning and the city’s long-term sports strategy.All Rights Reserved Basketball Economics
Episodes
  • Ep 3: Playing the long game: how the Fever are capitalizing on the moment

    Ep 3: Playing the long game: how the Fever are capitalizing on the moment
    Jul 2 2025
    Host Mickey Shuey examines how the Indiana Fever are capitalizing on unprecedented momentum — not just to win games, but to rebuild their roster, reshape their brand and redefine what’s possible in women’s professional sports. From a bold offseason overhaul to a dramatic rise in sponsorships and fan engagement, this episode details how the franchise is laying the groundwork for long-term success on and off the court. Featuring Fever executives Kelly Krauskopf and Amber Cox, Pacers Sports & Entertainment CEO Mel Raines, marketing strategist Ken Ungar and Cheez-It brand director Cara Tragseiler, the episode explores the business mechanics behind the Fever’s transformation — and what it signals for the WNBA’s future.
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    35 mins
  • Ep 2: In 49 other states, it’s just basketball: The ups and downs of the Indiana Fever

    Ep 2: In 49 other states, it’s just basketball: The ups and downs of the Indiana Fever
    Jun 16 2025
    IBJ’s Mickey Shuey traces the Indiana Fever’s origins — from skeptical beginnings to a franchise poised for greatness. Through interviews with former players, league leaders and lifelong fans, this episode explores the Fever’s rocky early years, the rise of Tamika Catchings and the cultural headwinds facing women’s sports. Hear how the franchise built credibility, weathered tough seasons and laid the groundwork for today’s Fever renaissance. Listen at IBJ.com/beyond-clarkonomics or wherever you get your podcasts.
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    34 mins
  • Ep 1: The Caitlin Clark effect

    Ep 1: The Caitlin Clark effect
    May 30 2025
    Caitlin Clark’s arrival in Indianapolis wasn’t just a win for the Indiana Fever—it reshaped the WNBA, boosted the city’s sports economy and set off a cultural shift around women’s athletics. In this episode, IBJ’s Mickey Shuey explores how Clark became a once-in-a-generation phenomenon and what her presence means for the Fever, the league, and Indy’s future as a capital of women’s sports.
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    30 mins

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