Beyond Campaigns: Digital Systems for Marketing Success
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Beyond Campaigns: Digital Systems for Marketing Success
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About this listen
In this episode, we dive deep with Michael, a seasoned expert with three decades in software development and CRM, now leading R4 Digital Systems. Many marketing managers feel overwhelmed juggling tasks and trying to optimize workflows. Mike shares invaluable insights on moving past basic campaigns to build truly resilient businesses.
We explore the six pillars of business success (Reliability, Readiness, Reach, Remarket, Reselling, and Reputation) and how to leverage automation and AI to solidify these foundations. Mike discusses real-world examples, including using AI for answering calls and automating sales pipelines, all while maintaining that crucial personal touch. Learn about the importance of systematizing tasks, even small ones, and how a "who not how" mindset can dramatically increase efficiency. This conversation is packed with practical advice for marketing managers looking to streamline operations, boost customer lifetime value (LTV), and implement digital systems that drive sustainable growth.