Have you ever realized mid-fall... that there’s no ground below—and that’s the freedom?

Ashli Blumenfeld—co-leader of the 90-year-old Standard Meat Company—takes us behind the curtain of a business renaissance grounded in emotional intelligence, bold risk-taking, and the messy middle of personal transformation. From navigating imposter syndrome to building a company culture that breathes creativity and connection, Ashli shares what it’s really like to let go of old identities and trust the fall. You’ll hear how a “mad scientist chef,” a surprise ice business, and wisdom from powerful coaches helped her rewrite her own story—and how her leadership is helping others do the same.

• Meet Ashli Blumenfeld: President of Standard Meat Co. and 4th generation industry disruptor

• The journey from NYC fashion to Texas beef—and why coming full circle changed everything

• What it's like winning Ernst & Young Entrepreneur of the Year and still doubting yourself

• Rewriting identity in your 40s: reflections on parenthood, perfectionism, and permission

• The “Dragon’s Gap” and why Ashli believes in falling with no parachute

• Building an ice business in 45 minutes (literally)

• The ugly duckling metaphor that changed everything

• How Standard Meat is integrating personal growth into a 1,100-person operation

• The acorn theory: planting legacy for the next 90 years

• Why the biggest competitive advantage in business is still the human mind

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Release details for the NEW BOOK.

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Special props 👇

Music: Clouds - Joakim Karud