Ben Nichols: From Anti-Doping to Padel's PR Powerhouse (MDE610) cover art

Ben Nichols: From Anti-Doping to Padel's PR Powerhouse (MDE610)

Ben Nichols: From Anti-Doping to Padel's PR Powerhouse (MDE610)

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 This podcast features Ben Nichols, a communications expert and paddle enthusiast, discussing his career journey and current ventures in the paddle industry. Nichols shares insights from his time at the World Anti-Doping Agency, addressing the complexities of doping in sports. He also delves into his current role in promoting paddle through various initiatives, including Paddle22, a PR and marketing communications business, and Insider22, a membership community for paddle industry professionals. The conversation explores the challenges of personal branding for athletes and the growth potential of paddle as an emerging sport. Key points: 1. The importance of authenticity and personality in athlete branding 2. The unique opportunity to shape paddle's image as a new sport in many markets

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