Bruce Bender brings his extensive industry knowledge and passionate advocacy to our podcast as he steps into his new role as Executive Director of TRAA. This conversation reveals the crucial behind-the-scenes work happening at the federal level to protect and advance the towing and recovery industry.

Bruce shares the significant announcement of his transition from Ohio Association leadership to the national stage, replacing retiring executive director Cynthia Martineau. His dedication to representing towers of all sizes becomes immediately apparent as he explains how TRAA works tirelessly as the industry's watchdog on Capitol Hill.

The heart of TRAA's advocacy happens during their annual Hill Day events, where towers directly educate lawmakers about industry challenges. Bruce recounts powerful moments when legislators learned that towing is more dangerous than crab fishing on "Deadliest Catch" and that operators often respond without guaranteed payment. These personal interactions have built crucial relationships with key committees and federal agencies, creating pathways for meaningful legislative change.

Beyond advocacy, we explore the tangible benefits of TRAA membership, from professional certifications to strategic partnerships offering substantial discounts from industry suppliers. Bruce makes a compelling case that supporting the national association isn't just good citizenship—it's smart business that protects your livelihood.

The conversation shifts to the exciting return of the 47th Annual Midwest Regional Tow Show to the Great Wolf Lodge this September. This family-friendly event combines business opportunities with entertainment, featuring no-cost educational sessions, networking opportunities, and special events supporting the Injured Drivers Fund.

Whether you're a veteran tower or new to the industry, Bruce's perspective illuminates how national representation strengthens the entire profession. Connect with TRAA at traaonline.com and consider joining them for Hill Day 2026 on February 24-25—because when it comes to protecting your business, having skilled advocates on your side makes all the difference.