In this episode of Behind Gym Doors, Mike sits down with top-performing F45 owner Grace to break down the systems, mindset, and operational decisions that helped her turn seasonal dips into record-breaking revenue.

We dive into how elite gym owners plan revenue dips before they happen, why comparing month-to-month data can lead to bad decisions, how integrating Hyrox strengthened community and lead flow, and what it really takes to build a high-performing fitness business that compounds over time.

Instead of reacting to slow periods or constantly changing strategies, Grace focused on understanding her numbers, identifying seasonal trends, and building predictable systems that create long-term growth.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

Most gym owners think growth comes from better marketing. The reality? Most are ignoring the systems and data that actually drive predictable results.

In this episode of Behind Gym Doors, Mike sits down with Lindsay Greenlee a former Texas Tech University professor turned owner of one of the top-performing Pure Barre studios in the franchise to break down how data-driven decisions, structured marketing processes, and strong execution helped her generate consistent lead flow and industry-leading conversion rates. Instead of constantly chasing new tactics or relying on agencies to "figure it out," Lindsay explains how understanding your numbers, tracking lead quality, and staying actively involved in marketing strategy creates real momentum inside a gym.

If you feel like you're working harder but growth still feels unpredictable, this episode will change how you think about marketing, retention, and scaling your business.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

Most gym owners think they have a marketing problem. What they actually have… is a retention problem.

In this episode of Behind Gym Doors, Mike sits down with Kim and Dave to break down the systems, mindset, and relationship-driven approach that helped their gym reach record-breaking growth, including a $321K month and multiple record months throughout the year. Instead of constantly chasing new leads or switching marketing strategies, they focused on building a business that compounds through strong retention, deep member relationships, and consistent operational systems.

We dive into what most gym owners misunderstand about growth, why retention is often the hidden driver behind revenue expansion, how marketing and retention must work together, and what it actually takes to create predictable momentum inside your business. If you feel like you're always trying to "fix marketing" but growth still feels unstable, this episode will completely change how you think about scaling.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

Most gym owners don't struggle because of marketing. They struggle because they can't let go of control.

In this episode of Behind Gym Doors, Mike sits down with Caitlin Bovee to break down the leadership shift that changed everything inside her business. Instead of trying to control every decision, meeting, and outcome, she focused on developing leaders, building systems, and stepping out of daily operations, allowing the business to grow in a completely different way.

We dive into the real challenges gym owners face when transitioning from operator to leader, including why control often becomes the hidden bottleneck preventing growth, how leadership development impacts retention and team performance, and what it actually takes to scale without doing everything yourself. If you feel stuck managing every detail or struggling to move from operator to CEO, this episode will help you rethink how growth actually happens.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

Reaching $100,000 per month in your gym isn't about luck. It's about understanding the math, solving the right problems, and building a model that actually supports scale.

In this episode of Behind Gym Doors, Mike breaks down the real path to hitting $100K/month, including the revenue structure, pricing strategy, and operational shifts required to grow beyond the plateau most gym owners hit. We walk through the exact numbers behind membership revenue, ancillary income, pricing sweet spots, and the strategic decisions that separate gyms that scale from gyms that stay stuck chasing more members without real profit.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

The biggest reason most gyms don't grow isn't a lack of leads. It's a lack of leadership and systems. Too many gym owners believe more ads, more sales scripts, or more hustle will fix their plateau, when the real issue is their inability to build a team and environment that can actually scale.

In this episode of Behind Gym Doors, Mike sits down with Ahme Bovee, Owner of Bovee Pilates, who built a $1.7M business largely through leadership, culture, referrals, and systems, not massive ad spend. We break down why most gyms hit a ceiling, what high-performing gym owners do differently, and how leadership becomes the ultimate growth lever once the basics are in place.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

The biggest mistake gym owners make with ads isn't choosing the wrong agency. It's not knowing how to work with an ad agency in the first place.

In this episode of Behind Gym Doors, Mike breaks down how gyms should actually partner with ad agencies so results are predictable, profitable, and scalable, not lucky, short-lived, or dependent on guessing. We walk through what separates gyms that win with ads from gyms that churn through agencies, burn cash, and stay stuck.

If you want ads to support real growth (not just activity), this episode is your playbook.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

The fastest way to scale your gym isn't working harder.

It's building systems that work without you.

In this episode of Behind Gym Doors, Mike sits down with the founder of The Hot Room, a fitness brand that grew from 1 studio to 7 locations, stayed profitable, built a cult-like culture, and is now expanding into franchising.

We break down the real systems, discipline, and leadership decisions that allowed her to scale without burning out, without breaking culture, and without losing control of the business.

Most gym owners get stuck in chaos:

More tasks → More stress → More fires → Same results.

This episode shows you how to build a gym that actually scales, with people, systems, referrals, culture, and discipline doing the heavy lifting.

If you want a gym that runs with or without you, this episode is your playbook.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.