Behind Gym Doors | A Fitness Business Podcast cover art

Behind Gym Doors | A Fitness Business Podcast

Behind Gym Doors | A Fitness Business Podcast

By: Mike Arce | Loud Rumor | Fitness Business Growth
Listen for free

About this listen

We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats. -- Read the show: https://www.loudrumor.com/the-gsd-show/ Facebook: https://www.facebook.com/GSDshow/ Twitter: https://twitter.com/GSD_Show Instagram: https://www.instagram.com/gsd_show/ Economics Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living Marketing Marketing & Sales
Episodes
  • #411: Mastering Fear to Break Through Plateaus With Akshay Nanavati
    Aug 5 2025

    He dragged a 420lb sled 500 miles alone in Antarctic... In this mind-blowing episode, Akshay Nanavati, author of Fearvana (with a foreword by the Dalai Lama), shares the hard-earned lessons he learned from solo expeditions across one of the most unforgiving places on Earth.

    His journey from rock bottom to redefining fear itself will change the way you look at discomfort, anxiety, and even imposter syndrome.Whether you're a gym owner resisting expansion, an entrepreneur paralyzed by “what if,” or someone struggling with self-doubt, Akshay reveals a practical mental training framework to help you lean into fear and grow through it.

    You’ll learn how to rewire your brain’s survival responses, use fear as fuel for courage and progress and build “mental muscle” through intentional discomfort. If you're ready to stop avoiding fear and start mastering it, this is the episode that flips the switch.

    Chapters
    (00:00) Introduction
    (02:13) The Origins of Fearvana
    (06:03) Rider vs. Elephant: Training Your Brain for Leadership
    (10:56) Mastering Yourself Through Exposure to Fear
    (16:53) Acceptance of Is-ness and Taking Control of Reality
    (20:49) Solo Trip Through Antarctica
    (28:55) Imposter Syndrome: Why It’s a Sign of Progress
    (32:04) Cold Pitching The Dalai Lama
    (38:05) What Fearvana Actually Means & How To Use It

    Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

    Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

    Connect with Akshay Nanavanti
    Get His Book: https://www.amazon.com/FEARVANA-Revolutionary-Science-Health-Happiness/dp/1630476056
    Instagram: https://www.instagram.com/fearvana
    YouTube: https://www.youtube.com/@Fearvana
    Website: https://fearvana.com

    More From Loud Rumor
    Website: https://www.loudrumor.com/
    Instagram: https://www.instagram.com/loudrumor
    LinkedIn: http://www.linkedin.com/company/loud-rumor
    Facebook: https://www.facebook.com/boom.loudrumor
    Twitter: https://twitter.com/LoudRumor

    Show More Show Less
    41 mins
  • #410: Scaling From 1 Studio To A 7-Figure Exit with Sheetal Guttigoli
    Jul 29 2025

    Most gym owners start with a fitness passion, instead Sheetal started with a tech background and a structured business plan, and it worked. He built three Club Pilates studios that together do over $100K/month with 50% profit margins and scaled without him onsite. In this episode, you’ll hear how he built the system, sold the portfolio, and walked away with a multi-seven-figure exit.

    We break down the real numbers behind his sale, how “add-backs” boosted his valuation, why clean P&Ls attract better buyers, and how NPS helped him grow without ads. Whether you're building for freedom, scale, or a future exit, Sheetal’s approach proves you don’t need to be a fitness expert to run a wildly successful studio, you just need to think like a business owner and implement the right systems.

    Chapters
    (00:00) Introduction
    (07:05) Scaling to A $100K/Month Portfolio
    (11:10) Why Great Product Is the Best Marketing
    (15:55) Using NPS and Online Reviews to Drive Growth
    (23:12) Health Scare & When He Started Thinking About Selling
    (27:24) Preparing for Exit: Financials, Add-Backs, Clean P&Ls
    (36:01) Valuation Multiples: Portfolio Size & Profit Matter
    (42:50) The Value Of Using A Broker vs. DIY Sale
    (48:17) Why Future Gyms Must Adapt

    Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

    Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

    More From Loud Rumor
    Website: https://www.loudrumor.com/
    Instagram: https://www.instagram.com/loudrumor
    LinkedIn: http://www.linkedin.com/company/loud-rumor
    Facebook: https://www.facebook.com/boom.loudrumor
    Twitter: https://twitter.com/LoudRumor

    Show More Show Less
    56 mins
  • 409: 81% of Gyms Fail in Year 1… Here’s How to Beat the Odds
    Jul 25 2025

    Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

    In this powerful episode of Behind Gym Doors, Loud Rumor CEO Mike Arce joins Michael Benso on the Sweat Success podcast to share what truly separates thriving gyms from those that struggle to survive.

    Mike goes deep on why marketing, sales, and retention strategies alone aren’t enough, and how building a high-performing team with clear standards can transform your fitness business. You’ll discover:

    • Why 81% of gyms fail in their first year (and how to avoid it)
    • How to get the right people in the right seats in your business
    • How to tie compensation to outcomes
    • How to raise your team’s standards so they self-correct, execute consistently, and win
    • Why NLP and effective communication can unlock buy-in from your staff and members

    If you’ve ever struggled with marketing campaigns that flop, team members who aren’t fully bought in, or retention issues that drain your profits, this episode is a must-watch. Subscribe to Behind Gym Doors for more real conversations with top fitness industry leaders who’ve built million-dollar gyms and businesses.

    Check out Michael Benso’s Sweat Success Podcast: / @sweatsuccesspodcast 👉

    Download Mike’s new book, The Standard, here: https://a.co/d/atZ70dA 👉 Join the next GSDCON fitness business conference: https://gsdcon.com/

    Show More Show Less
    1 hr and 11 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.