In this final episode of the season, Mike Arce reflects on a fun and successful season of interviewing exceptional gym owners. He highlights the impressive statistic that 40% of the gyms he works with now generate over $1 million in annual revenue, a significant achievement given that less than 0.5% of gyms typically reach that milestone.

The episode dives into the key factors that differentiate the most successful gym owners, focusing on three core areas: Customer Experience, Sales and Revenue & Team Building.

This episode also features a special sponsored message from Inception Telehealth and Wellness, a company that partners with gyms to provide members with access to concierge-level functional medicine, hormone optimization, and advanced lab testing at no cost to the business. Gyms partnering with them can earn a 10-15% lifetime commission on referrals.

Don't miss the exciting announcement that this podcast, has been rebranded to "The GSD Show" and will now focus on business in general, featuring a mix of solo episodes and interviews with high-achieving individuals from various industries.

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

Scott Carpenter turned six failing gyms into a multi-million dollar fitness business and he did it without competing on price or workouts. His secret? Selling transformation, not just training, and building a model that keeps clients committed for years. In this episode, he pulls back the curtain on the high-ticket sales systems, mentorship approach, and retention strategies that gym owners can put into play right now.

You’ll see exactly how to position $2K–$10K memberships, deliver results in the “165 hours” outside your gym, and use price to filter for the most committed clients. Scott also shares the wealth-building strategy that grows your money while you grow your gym, plus the leadership safeguards every owner needs to protect their business. If you’re ready to raise your prices, grow your profit, and build a gym that runs on purpose, this conversation is your blueprint.

Chapters
(00:00) Introduction
(01:45) From Financial Collapse to 6 Gyms
(05:02) Mentorship vs. Coaching
(09:11) Selling High-Ticket Fitness Programs
(13:26) Why Real Results Happen Outside the Gym
(17:39) Retention Through Renewals & Alumni
(22:47) Using Price to Filter Clients
(27:04) Infinite Banking for Gym Owners
(33:18) Why Every Gym Needs Safeguards
(38:42) Building a Committed Gym Community

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

More From Scott Carpenter
Private Coaching: https://www.coachscottcarpenter.com/optin1646855122217
Website: https://theprofitlifestyle.com/
Facebook: https://www.facebook.com/scott.carpenter.16718
Instagram: https://www.instagram.com/coachscottcarpenter/

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If you’re still giving tours, dropping prices, and hoping people sign up, you’re leaving money on the table. Michael Bernoff, one of the best communicators in the world, shows you how to flip the script so prospects sell themselves on joining your gym. Using his Human Interaction Technology (HIT), you’ll learn how to lower resistance from the very first hello, control the direction of the conversation, and get people excited to take action without discounting or chasing.

In this episode, Michael breaks down exactly how to match your prospect’s energy, use language that keeps you in control, and create “pattern interrupts” that make them pay attention. You’ll leave knowing how to turn “I’ll think about it” into sign-ups, handle price questions like a pro, and keep members engaged long after they join. This is the playbook for gym owners who want more conversions, higher retention, and a sales process that works every time.

Chapters
(00:00) Introduction
(02:27) From Shy to Sales Pro
(04:33) 4 Keys to Great Communication
(06:54) Matching Your Prospect’s Energy
(09:29) Staying in Control of Every Conversation
(13:57) NLP vs. HIT
(18:15) The “Why, What, How, What If” Method
(23:24) Selling Without Selling
(33:12) Words That Kill Sales
(46:55) Reframing Through Language
(52:38) Why Empowerment Sells Better Than Pressure

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

More From Michael Bernoff
Website: https://michaelbernoff.com/
Instagram: https://www.instagram.com/michael_bernoff/
Facebook: https://www.facebook.com/MichaelBernoffFanPage
Twitter: https://x.com/michaelbernoff

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor