Is communication a soft skill or is the most powerful tool in your armoury? In this episode of Curious Business, Nima Abu Wardeh, author of The Brilliant Communicator argues that it can easily be the difference between success and failure.

Do you deliver your message so in a way that engages your target audience? Do you resonate with what they care about so your message takes root? Speaking from her experiences as a presenter, moderator, trainer and broadcast journalist with a background in medical engineering, Nima shares crucial tips and business insights for better communication.

Listen now to learn from her "brilliant communicator" framework, the foundations that set up you up for success. She recounts real-world examples from her time presenting on BBC World and FT TV and explains the ways that people often fail to connect.

Whether you're an aspiring entrepreneur or a seasoned corporate executive, pitching to investors or inspiring your team, you'll learn how to elevate your communication skills and realise your version of success. Tune in to hear:

• The secrets of standing out and seducing the people you want to reach (with your ideas)
• How school conditions us to mis-communicate
• The misalignment that cost NASA $125m
• How companies fumble their media appearances and misunderstand their goals
• Prep, focus and land your message for maximum impact

Grab 'The Brilliant Communicator' book: - at Bookshop.org (affiliate link, supports local bookstores)

Get weekly tips from Nima, sign up for her newsletter: - at www.thebrilliantcommunicator.com

Connect with Nima: - on LinkedIn