Beauty Meets the Digital Shelf: Winning Strategies in eCommerce (Chris Chesebro, Global Chief Digital Officer at Wella Company)
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Beauty Meets the Digital Shelf: Winning Strategies in eCommerce (Chris Chesebro, Global Chief Digital Officer at Wella Company)
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About this listen
As someone deeply involved in the beauty ecommerce space, what emerging trends or shifts are you currently observing in consumer behavior and technology?
What do you consider to be the most underutilized levers for optimizing growth on marketplaces like Amazon, and how can brands effectively tap into them?
What are the biggest challenges facing ecommerce executives in the beauty space today, and how can they prepare to address these issues in 2025 and beyond?
In a data-rich environment, how do you recommend brands prioritize the metrics and insights that truly drive performance and customer engagement?
How should beauty brands balance their direct-to-consumer (DTC) channels with marketplace strategies to maximize growth and consumer loyalty?
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