Episodes

  • #140 He had Everything He Wanted ... Except Peace with Ed Reay
    Dec 3 2025

    What happens when you get the life everyone else wants and still feel empty?

    Ed Reay moved to London to live with his girlfriend. He made more money than he ever had by multiples. Business class flights to Dubai. Five star hotels for weeks. Booking spontaneous trips to Amsterdam on New Year's Day just because he could. Industry leaders asking him to speak on their stages. Clients paying premium rates for his copywriting.

    On paper, it was his best year ever. Internally, it was one of his worst. He kept chasing the next milestone, thinking that would finally make him feel successful. He joined masterminds to see what everyone else was doing so he could copy them. He was living outside of himself, trying to puppeteer his way through a life that looked perfect but felt hollow.

    Genea and Ed go deep on:

    🔹 The concept of "cliff top" and why achieving everything can feel worse than having nothing

    🔹 How people pleasing and external validation became his identity

    🔹 Why he couldn't access flow state no matter how much success he created

    🔹 The moment he chose to lose and how that led to actually finding himself

    Watch or listen now. This one will stay with you.

    Connect with Genea: Website: http://bethewolfnow.com/ Instagram: https://www.instagram.com/geneabarnes/

    Connect with Ed Reay Instagram: @ed.reay Twitter: @reayed6 Free Gift Link : https://u6jw3fbc84r.typeform.com/to/MpZcXHkS

    About Ed Reay

    Ed Reay is a copywriter, business consultant, software founder, and coach who helps people identify where they’re stuck in business—and guide them through it.

    He’s the founder of RuleBender.ai, an experimental AI-assisted ad technology to stop Facebook ad rejections in their tracks so advertisers can scale without interruption. He is the first person to solve the “Facebook ad ban black box.”

    When he’s not optimizing his software, consulting with clients, or making Instagram videos, he’s breakdancing, practicing Japanese, and hosting events for his local community and inner circle of friends. His most notable event was hosting a 2000s Pop Music party.

    Constantly evolving, Ed dives deep into esoteric knowledge and wisdom. Running through ancient tomes on spirituality, astrology, theology, and many ancient systems of thinking long forgotten today. He applies these learnings to his work with his clients, which is why he’s able to identify patterns and get businesses unstuck even after multiple failed attempts with other consultants.

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    44 mins
  • #139 Why You Never Get What You Want (And Why It Falls Apart When You Do)
    Nov 26 2025

    What if joy could last … without worrying that it’ll end?

    You've done the work. You've built the business, shown up for the relationships, pushed yourself to grow.

    But there's this feeling you can't shake.

    Like something bad is waiting on the other side of success.

    Like the moment you finally relax, it's all going to fall apart.

    Genea calls this the upside-down pattern.

    It's when your nervous system learned early on that stepping into what you want comes with consequences (and not the good kind).

    So now, even though you're working toward your goals, your subconscious is working just as hard to make sure you never actually get there. Or if you do, you lose it.

    This episode unpacks:

    🔹 The two-year-old moment that wired Genea's brain to expect punishment after joy

    🔹 Why you might be using shame to complete the loop your body expects

    🔹 The leadership training that forced her to choose her real desires over safety

    🔹 What it actually takes to stop fearing the things that light you up

    This isn't about working harder or wanting it more.

    It's about unwinding the hidden fear that's been running the show since you were too young to understand what was happening.

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    33 mins
  • #138 Double the Income, But feeling Half Alive
    Nov 19 2025

    Success isn't supposed to feel like this.

    That's what Jeff Glauser kept thinking as he climbed the ladder, checked the boxes, and built the life that looked good from the outside. But inside? He was exhausted. Angry. Feeling like nothing he did was enough to “get him there.”.

    From latchkey kid to sports journalist to film school to corporate burnout, Jeff's story is about the cost of chasing a definition of success that was never really his. It's also about what happens when you finally give yourself permission to rewrite it.

    In this open and grounded conversation, you'll hear:

    🔹 The pattern of being on the outskirts that followed him from childhood into every career move

    🔹 Why making twice the money left him more miserable than he'd ever been

    🔹 How imposter syndrome shows up when you're living someone else's version of your dream

    🔹 What health, happiness, and peace feel like when you stop tying your worth to your income

    This episode is for anyone who's ever wondered if they're doing it wrong because it doesn't feel right. Spoiler: you're not. You're just it right for someone else … not you.

    Connect with Genea:

    Website: http://bethewolfnow.com/

    Instagram: https://www.instagram.com/geneabarnes/

    Connect with Jeff:

    Website: https://brandscribed.com/

    Linkedin: https://www.linkedin.com/in/jeffglauser/

    About Jeff:

    Jeff Glauser is a seasoned storytelling strategist who helps established professionals — from authors and former athletes to corporate leaders — surface and share their most powerful comeback narratives. Whether it's coaching them on brand messaging, serving as a ghostwriter, or brokering their content to get it placed on the most appropriate platforms, Jeff is passionate about bringing powerful, legacy-leaving stories to life

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    50 mins
  • #137 Why You Keep Changing Everything, But Nothing Actually Changes
    Nov 12 2025

    Most people spend their whole lives changing everything except the thing that actually matters.

    They switch environments. Learn new skills. Even shift their beliefs.

    But the deeper patterns stay untouched.

    Genea maps out the six levels of change and shows you exactly where transformation breaks down and where it finally takes root.

    Here's what unfolds:

    🔹 The neurological anchors that keep pulling you back to old patterns even in new places

    🔹 The hidden beliefs running your life that were locked in before age 10

    🔹 How your being "nice" or "strong" might be a survival strategy blocking the ease and joy you're working so hard to create

    🔹 The one shift that ripples down into every other area of your life and helped Genea lose 45 pounds without obsessing or grinding

    This episode is for you if you've done the work but you're still not feeling the freedom.

    Connect with Genea:

    [free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

    Website: http://bethewolfnow.com/

    Instagram: https://www.instagram.com/geneabarnes/

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    47 mins
  • #136 Trust the Spark Before You Have the Plan with CEO, Melissa Perlman
    Nov 5 2025

    You don't need to know how. You just need to say yes.

    Melissa Perlman didn't have construction experience, speak Spanish, or a detailed business plan when she moved to Tulum after 9/11.

    She had a spark.

    A vision.

    And the courage to follow breadcrumbs instead of blueprints.

    That spark became Amansala, one of Tulum's most iconic wellness destinations.

    Genea and Melissa dive into:

    🔹 The moment she negotiated her first hotel on a napkin with a man who couldn't write his own name

    🔹 Why she chose to move forward after being forcibly removed from the property she'd rebuilt

    🔹 How following the frequency of joy reveals opportunities that control never could

    🔹 The practice of trusting small decisions so you can trust the big ones

    In this conversation, Genea and Melissa explore what it means to build from joy, experience some big losses, but keep trusting yourself anyway.

    Connect with Genea:

    Website: http://bethewolfnow.com/

    Instagram: https://www.instagram.com/geneabarnes/

    Connect with Melissa:

    Website: https://www.amansala.com/

    Linkedin: https://www.linkedin.com/in/melissa-glee-perlman/

    About Melissa:

    Melissa Perlman is the founder of Amansala, one of Tulum’s most iconic boutique hotels and wellness retreat destinations. A pioneer in experiential travel, she created Bikini Bootcamp, a signature program that has attracted celebrities, CEOs, and wellness seekers from around the world—and helped put Tulum on the global wellness map.

    What began as a simple concept—a few beachside rooms and a vision for transformation—grew into a multimillion-dollar hospitality brand rooted in authenticity, community, and conscious living.

    Melissa built her business from the ground up, navigating real estate challenges, local politics, legal battles, and the unique complexities of building in Mexico—all while staying true to her mission of creating spaces that inspire personal growth and connection. After being pushed out of her original location—a property she developed by hand—Melissa had to decide whether to walk away or rebuild. She chose to stay, and that decision became the turning point. She not only rebuilt Amansala stronger, but expanded its offerings, refined the brand, and emerged as a thought leader in the boutique wellness space.

    Melissa brings a raw and honest perspective to entrepreneurship—sharing how to overcome setbacks, stay financially independent, build a loyal team, and scale without selling out. Today, Amansala continues to thrive under her leadership, with plans to expand globally.

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    52 mins
  • #135 Why Being Selfish is the Most Generous Thing You Can Do
    Oct 29 2025

    You've been taught that being selfish is bad. That putting others first is virtuous.

    That sacrifice is the path to love, respect, and success.

    But here's the truth: that mindset is killing your business, your relationships, and your joy.

    In this bold episode, Genea dismantles the "service to others" trap and reveals why putting yourself first is the most generous thing you can do.

    In this episode, you'll hear:

    🔹 The painful conditioning that turned you into a slave to everyone else's expectations 🔹 Why the "employee mindset" keeps you from building the business (and life) you actually want 🔹 The real reason shame and anxiety show up when you try to step into who you are 🔹 How choosing yourself first creates overflow—the kind that actually gives back to the world

    If you've ever felt exhausted from being "the strong one," this episode will help you see why breaking free from that pattern is the foundation of everything you want.

    Listen now and start reclaiming your autonomy.

    Connect with Genea:

    [free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

    Website: http://bethewolfnow.com/

    Instagram: https://www.instagram.com/geneabarnes/

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    41 mins
  • #134 From Smart to Human: Speak So People Actually Listen with Message Design Consultant, Brian Miller
    Oct 22 2025

    Being smart isn't the problem.

    You can be brilliant and still invisible.

    What may be super clear to you doesn’t always resonate to others.

    And as a result, people don’t remember or care about what you have to say.

    Genea talks with Brian Miller, a message design expert who teaches people how to explain big ideas in ways that actually stick. Brian works with scientists, researchers, and industry leaders, but the lessons here? They're for anyone who needs people to understand them.

    Entrepreneurs. Leaders. Creatives. Coaches. Experts. And even Parents.

    If you've got something to say and people aren't getting it, this episode is for you.

    This conversation gets real about communication:

    🔹 Why people don't ask questions when they're lost (and how you're losing them in silence) 🔹 The survival bias that tricks you into thinking you're landing the conversation when you're not 🔹 How saying yes to uncomfortable opportunities creates unexpected transformation 🔹 The one shift that makes your message spread: Audience First, Always

    This matters because communication is a major cornerstone to getting what you want out of life and business. Your business only grows when others can talk about what you do. If they don't understand you, they can't share you. And if they can't share you, your message dies with them.

    Listen and learn how to make your words move people.

    Connect with Brian:

    Website https://clarityupconsulting.com

    Instagram: https://www.instagram.com/brianmillerspeaks/

    LinkedIn: https://linkedin.com/in/brianmillerspeaks

    Get Access to Brian's Book: https://keynotedesignbook.com About Brian:

    Brian Miller is a former magician turned international keynote speaker on human connection, whose TEDx talk has been viewed 3.6 million times. Today, he’s the founder of Clarity Up, a boutique messaging firm that teaches experts how to explain their big ideas to the rest of us. His team has served hundreds of clients across five continents and 20+ industries, with 34 TEDx talks earning a combined 13 million views and 4 Editor’s Picks. Brian is the 2025 Cicero Speechwriting Award recipient for Social Justice. He believes everything can be said clearly—and he’s on a mission to restore humanity’s faith in experts.

    Connect with Genea:

    [free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

    Website: http://bethewolfnow.com/

    Instagram: https://www.instagram.com/geneabarnes/

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    48 mins
  • #133 Your Decision-Making Mechanism Is Why Your Life (And Business) Still Feels Like a Six
    Oct 15 2025

    On the surface, life and business look good. You're checking all the boxes. But something still feels off.

    In this episode, Genea reveals why most entrepreneurs feel like they're living a "level 6 (ir lower) life" even when they've achieved success on paper.

    The issue isn't your strategy, your work ethic, or your talent.

    It's your decision-making mechanism … the invisible autopilot system that's been running your life since childhood.

    Genea walks you through:

    🔹 The uncomfortable truth about why your life recreates the same emotional patterns from childhood … and how that's keeping your business at a ceiling

    🔹 What happens when you make decisions from obligation instead of alignment … and why that creates more frustration and headaches

    🔹 The mindset trap that makes you fail even when you have the BEST coaches, mentors, and strategies

    🔹 How to know if you're ready to actually change (hint: you'll feel something, and it won't be comfortable)

    If you've been working hard, following the rules, and still feeling like something's missing, this episode will help you understand what's really going on beneath the surface.

    Listen now to discover how to shift from autopilot to intentional decision-making … and finally create the level 10 life you've been chasing.

    Connect with Genea:

    [free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

    Website: http://bethewolfnow.com/

    Instagram: https://www.instagram.com/geneabarnes/

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    31 mins