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Baxter Lanius: Why Cash Confidence Is the Hidden Growth Lever for MSPs

Baxter Lanius: Why Cash Confidence Is the Hidden Growth Lever for MSPs

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 What’s stopping your MSP from scaling? Hint: it’s not sales, it’s cash flow. In this episode of Sunny’s Silver Linings, I sit down with Baxter Lanius, CEO of Alternative Payments, to unpack why cash confidence is the true growth engine for modern MSPs. From Wall Street investing to launching a fintech built for the channel, Baxter shares how automation, clarity, and a shift in mindset can transform your operations — and your EBITDA. Key Takeaways: Why most MSPs unknowingly bleed value from slow AR processes How to reduce DSO from 35 to 10 days with automation The mindset shift from technologist to strategic operator How PE thinking helps you prioritize the right growth bets “Revenue is vanity, profit is sanity, cash flow is reality” — explained Whether you’re bootstrapped or PE-backed, this is a must-watch for any MSP leader serious about scaling smarter.
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