In this week’s Back On T-R-A-C-K episode, we speak with JD Miller, Go-To-Market Consultant and best-selling author of “The CRO’s Guide to Winning in Private Equity”. He’s spent decades rebuilding revenue engines inside PE-backed and high-growth SaaS companies.

JD will break down:
How to build a unified “SMarketing” culture
What PE-backed companies get right (and wrong) about GTM
How to lead sales, marketing, and customer teams under one value-creation plan
The operational shifts that improve speed, clarity, and pipeline

If you’re building a revenue system that needs to scale inside pressure and complexity, this episode will give you a roadmap.

Modern marketing teams don’t need more headcount. They need better systems.

In this Back on T-R-A-C-K episode, Executive Marketing Leader Scott Wasserman shares how he builds lean, high-impact growth engines for SaaS companies — from $5K ARR deals to $3M enterprise contracts.

Scott breaks down:

• How he increased LinkedIn reach by 400% with employee advocacy
• Why targeted mini-webinars yielded a 48% show rate
• How dark social and intent signals boosted demand gen KPIs by 35%
• What smart AI integration looks like inside marketing workflows

If your team is trying to scale sustainably, this episode is worth forwarding to your leadership team.

This episode is powered by MKG. We manage the details, so you may capture the market.

Your marketing workflow takes 4 weeks to approve a campaign?

Alyssa Maker cut hers to 3 days. How? AI-powered systems, aligned teams, and a mindset built on measurable impact.

In this episode of Back on T-R-A-C-K, we unpack:

Why “AI visibility” and “agentic workspaces” are the future of B2B.

How to make data, creativity, and innovation work together.

What global demand gen looks like when it actually works.

If you’re ready to move from slow approvals to real pipeline, this is your playbook.

In 2025, your founder’s voice is your best distribution channel.

Evan Patterson joins Back on T-R-A-C-K to share how he helps B2B SaaS leaders:

Build social-led content engines that actually scale.

Show up in AI search results.

Turn personal brands into predictable pipeline.

It’s a conversation about growth, visibility, and keeping marketing human, even in an AI-driven world.

Click here to view the episode transcript.

Customer Success is changing fast: automation, dashboards, AI… but Ruth Wisniewski believes the real differentiator is clarity with empathy.

As Senior Director of Customer Success at Vehlo, Ruth has led her team through major change—building systems that scale and relationships that last.

Today on Back on T-R-A-C-K, we talk about:

Coaching with compassion while holding accountability

Defining success beyond retention and NPS

Aligning Product, Sales, and CS so customers actually feel the difference

This episode is a must-listen for leaders growing teams through transformation.

Click here to view the episode transcript.

Hiring is broken. Leaders know it. Recruiters feel it. Candidates live it. So what’s next?

In this conversation, we sat down with recruiting leader Desiree Goldey to dive into the current job market struggles that thousands of candidates are facing. We spoke of best practices when it comes to personal branding, building connections, and being kind to yourself during burnout phases.

This episode is powered by MKG. We manage the details, so you may capture the market.

Click here to view the episode transcript.

How do you scale eight brands at once without burning out?

On the very first episode of Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders), Kerry Guard sat down with Jonathan Tasman to talk about building repeatable systems that turn content into pipeline—across LinkedIn, podcasts, and YouTube.

This episode is powered by MKG. We manage the details, so you may capture the market.

Rebekah Bradford knows how to perform when the plan shifts and the pressure spikes. In this conversation, Rebekah joins Kerry Guard to share the mindset that took her to the 2010 Winter Olympics and now powers global GTM work in the energy software space.

On this episode, we dig into customer-led innovation that actually ships, running hackathons that influence the roadmap, and using AI to speed content without losing the human voice. She walks through how her team builds a single source of truth for positioning, tests messaging with existing customers first, and keeps macro vision and micro sprints in sync.

This episode is powered by MKG. We manage the details, so you may capture the market.

Click here to view the episode transcript.